Dream Theatre brings together Warner Brothers and Cadbury in this new offering
27.10.14

  Ever dreamt of getting a surprise within a surprise? Now, that fantasy can turn into reality as Cadbury Gems Surprise, the ball-shaped offering from Cadbury Gems, presents a new range of iconic Justice league toys through a licensing agreement with Warner Brothers. This deal has been facilitated by Dream Theatre Pvt. Ltd., one of …

Warner Bros. Consumer Products extends partnership with Parle Products
17.09.14

  Warner Bros. Consumer Products (WBCP) India is excited to announce the extension of its partnership with Parle Products, India’s largest biscuit manufacturer, following an outstanding consumer response to the Tom and Jerry biscuit range.   Since launching last November, Parle Milk Shakti Milky Sandwich – Tom and Jerry biscuits, have been such a hit …

Pokémon makes a powerful comeback
17.09.14

Dream Theatre enters Content Syndication deal with Hungama TV; robust licensing plans to drive business Internationally acclaimed kids franchise and toy brand, Pokémon has made a powerful comeback in India this summer with its launch on Hungama TV. Launched on 19th May 2014 and backed by a robust programming and promotion strategy the show is …

Indian Summer for Matt Hatter Chronicles – Stellar Partnerships drive the India Business
1.06.14

  Hit boys’ action-adventure series, Matt Hatter Chronicles is set to take India by storm this Summer with its cutting-edge CGI animation and high-energy merchandise launch. Some of the most innovative companies in the licensing and broadcast industry have joined forces to bring the breakthrough boy’s property to the Indian market; leading UK production company …

Dream Theatre bags licensing deal for Candy Crush in India
1.02.14

Now, India’s love of Candy Crush Saga will be just as sweet and a little more chic! Dream Theatre Pvt. Ltd., one of the pioneering brand management and licensing agencies in India, has secured licensing and merchandising rights for Candy Crush Saga in India, the cross-platform game created by King Digital Entertainment, a leading interactive …

Parle eyes 10% addl mkt share with Tom & Jerry cream biscuits
20.12.13

Parle Products, which has test launched a range of milky cream biscuits embossed with popular cartoon characters Tom & Jerry, expects to corner an additional 10% of this segment over the next 2 years. Currently the milky biscuits market is dominated by Britannia with 30% market share, while Parle enjoys around 22.5% of the market pie. The new product was …

We want to take ‘Krrish 3’ beyond screens, says Rakesh Roshan
1.10.13

Filmmaker Rakesh Roshan, who launched the official merchandise of ‘Krrish 3’ here today, said he wants to take the franchise across the age groups. Rakesh and his son actor Hrithik Roshan launched the official ‘Krrish’ 3 merchandise. The ‘Krrish 3’ collection includes action figures of Krrish, Kaal and Kaya, kids apparel, school supplies, impulse toys …

Gift an exciting range of products from Angry Birds, Madagascar and Power Rangers
3.08.13

Thinking what to gift your child on Christmas? Think no more as an exciting range of T-shirts, bags and more is coming to the stores near to you. The deal for the products have been put together by Dream Theatre Pvt. Ltd., a premier Indian licensing firm with rights to represent some of the most iconic brands …

Parle ties up with Rovio Ent for Angry Birds FMCG franchise
3.08.13

Parle Products, India’s largest biscuit, confectionery and snack manufacturer has recently partnered with the international entertainment company, Rovio Entertainment Ltd. With this Parle’s Wafers alliance Parle Products becomes the first fast-moving consumer goods company in India to tie up with Rovio. As part of the tie-up the company will launch a marketing campaign to promote …

Get set go… on Angry Birds bicycles!
1.08.13

The Angry Birds bug just bit a range of funky and colourful bicycles, meant for junior riders. The exclusive range of bicycles and assorted accessories, brought in by LA Sovereign Bicycles Pvt. Ltd. and put together by Indian firm Dream Theatre Pvt. Ltd., are trendy with bold graphics. “It is a pleasure to bring in …