Parle eyes 10% addl mkt share with Tom & Jerry cream biscuits
20.12.13

Parle Products, which has test launched a range of milky cream biscuits embossed with popular cartoon characters Tom & Jerry, expects to corner an additional 10% of this segment over the next 2 years. Currently the milky biscuits market is dominated by Britannia with 30% market share, while Parle enjoys around 22.5% of the market pie. The new product was …

We want to take ‘Krrish 3’ beyond screens, says Rakesh Roshan
1.10.13

Filmmaker Rakesh Roshan, who launched the official merchandise of ‘Krrish 3’ here today, said he wants to take the franchise across the age groups. Rakesh and his son actor Hrithik Roshan launched the official ‘Krrish’ 3 merchandise. The ‘Krrish 3’ collection includes action figures of Krrish, Kaal and Kaya, kids apparel, school supplies, impulse toys …

Gift an exciting range of products from Angry Birds, Madagascar and Power Rangers
3.08.13

Thinking what to gift your child on Christmas? Think no more as an exciting range of T-shirts, bags and more is coming to the stores near to you. The deal for the products have been put together by Dream Theatre Pvt. Ltd., a premier Indian licensing firm with rights to represent some of the most iconic brands …

Parle ties up with Rovio Ent for Angry Birds FMCG franchise
3.08.13

Parle Products, India’s largest biscuit, confectionery and snack manufacturer has recently partnered with the international entertainment company, Rovio Entertainment Ltd. With this Parle’s Wafers alliance Parle Products becomes the first fast-moving consumer goods company in India to tie up with Rovio. As part of the tie-up the company will launch a marketing campaign to promote …

Get set go… on Angry Birds bicycles!
1.08.13

The Angry Birds bug just bit a range of funky and colourful bicycles, meant for junior riders. The exclusive range of bicycles and assorted accessories, brought in by LA Sovereign Bicycles Pvt. Ltd. and put together by Indian firm Dream Theatre Pvt. Ltd., are trendy with bold graphics. “It is a pleasure to bring in …

Zip around with the thrilling Turbo range of merchandise
25.07.13

Experience the joy of speed this monsoon season, with a unique range of merchandise featuring the adorable stars of DreamWorks Animations new animated 3D film, Turbo. Facilitated by Mumbai-based licensing firm, Dream Theatre Pvt. Ltd, the official range of merchandise consists of refreshingly distinctive umbrellas featuring the charming snails at Rs 425, 475 and 595 …

Discovery Kids partners with ScienceAdda to launch learning pavilions
11.07.13

Both entities have come together to launch a series of educational initiatives aimed at de-mystifying science in everyday life. It has been facilitated by licensing firm Dream Theatre Founder & CEO, Science Adda & Ravi Krishnappa, Founder-Director, Science Adda ScienceAdda Learning Innovations, a Bangalore-based venture, has signed a licensing agreement with Discovery Kids, operated by …

Brave the rains with spunky umbrellas
25.06.13

~ Dream Theatre brings the magic of Angry Birds, Kung Fu Panda, and more ~ Bringing joy while battling the weather gods this monsoon season are spunky umbrellas that bear images of global cultural phenomenons such as Angry Birds, Madagascar, Shrek and more.  Dream Theatre Pvt Ltd, a premier Indian licensing firm with rights to represent some …

FIFA World Cup Adds Indian Agent
15.03.13

Pacific Licensing Studio, the FIFA licensing agent in South East Asia, has appointed Dream Theatre as its sub-agent in India for the FIFA World Cup. Dream Theatre is now planning a full range of products for the sporting event, which is set to take place in Brazil in 2014. The range will include apparel, accessories, footwear, …

Dream Theatre Launches Power Rangers Samurai Merchandise in India!
21.11.12

Mumbai: Dream Theatre, the Brand management and licensing enterprise based in Mumbai is all set to launch a merchandise range based on the action –adventure series Power Rangers Samurai in India. The long-time running hit show owned by Saban Brands is telecast on both Nickelodeon and Sonic and enjoys a big fan following. The New Power Rangers Samurai …