Does same celeb ambassador for decades help a brand?
1.03.18

In early February, Aishwarya Rai Bachchan dazzled Australians by appearing in a black fishtail-style gown with a perfectly fitting lace bodice embellished with gemstones. The former beauty queen was attending the launch of a Longines boutique in Sydney in her capacity as the Ambassador of Elegance for the Swiss premium watch brand. Rai has been …

Tiger Shroff launches active lifestyle brand ‘PROWL’
13.02.18

  MUMBAI: Joining the long list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first active lifestyle brand, PROWL. The brand is jointly created and owned by Shroff and Mojostar, a joint venture between Kwan Entertainment and Dream Theatre. This is the first brand launch for Mojostar, which …

How Hollywood is cashing in on appetite for branded merchandise in India
19.01.18

The market for licensed merchandise in India is exploding; according to a recent report by ESP, a Group M company, licensing and merchandising (L&M) is a staggering Rs 87,000 crore plus industry in the country. This constitutes between five and seven per cent of the global L&M market, small but significant enough for every superhero …

Trends In Brand Management
10.01.18

Top brand trends world over and in India saw a few patterns that will continue to be at play in 2018 as well. A quick note on a few key trends as we see it emerge and take center stage from the lens of licensing: The growing influence of social media marketing allowing brands to …

Xilam eyes big business in India
28.12.17

French animation giant Xilam and the makers of popular series – Oggy and the Cockroaches – has big plans for India, it’s fourth largest market, after securing a raft of sales in the region across kids’ catalogue. Europe’s one of the biggest animation company says it continues to make its mark in India with shows …

Dream Theatre liaises launch of Candy Crush jewellery, Esha Gupta, Roshan Abbas, Kubbra Sait attend launch
29.11.17

Esha Gupta, Sayani Gupta, Sapna Pabbi, Kritika Kamra, Additi Gupta, Shaheen Abbas, Roshan Abbas, Kubra Sait attended the Candy Crush Jewellery Launch, hosted by Mrinalini Chandra and Dream Theatre at Olive, Bandra. King Digital Entertainment, a leading interactive entertainment company for the mobile world, continues to expand its Candy Crush consumer products offering, with a new range of …

Fatak Patak addressing the dearth of integrated toyline for kids
5.11.17

An ardent admirer of GI Joe and He Man as a child, Suhas Sundar, CEO of Indo-Japanese IP company Nihodo Media is the brains behind the brand animated movie series called Fatak Patak. SUndar believes that Indian kids have been grossly overlooked and targeted toylines for them are almost an afterthought. And this is the …

New kids franchise ‘Fatak Patak’ launches in India with animated TV series, merchandise
25.09.17

MUMBAI: In line with global kids franchises like Pokemon, which uses toys as integral part of the story telling, India now has its very own franchise ‘Fatak Patak’, owned by Nihodo Media, an Indo-Japanese IP company. The franchise has been developed to provide children with a complete experience of the animated characters on television along …

Licensing is the way for strategic expansion: ChuChu TV
4.09.17

ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, has launched the global Consumer Products business for the brand. Boasting over 6 billion views and 10 million subscribers, ChuChu TV is confident of licensing being an effective strategy, states Vinoth Chandar, Co-Founder, CEO & Creative Director of the brand. Talk to us about the brand ChuChu TV. ChuChu …

KWAN, Dream Theatre to partner with celebrities to co-create brands
24.08.17

MUMBAI: In what could potentially be the big daddy of the retail and entertainment business market in India, celebrity management firm KWAN Entertainment and brand management and licensing agency Dream Theatre have come together to create Mojostar -a celebrity-driven house of brands. Mojostar will focus on partnering with celebrities, in the world of entertainment and …