From fashion to tech: 12 powerhouses who are at the forefront of change
10.12.18

No matter how large, change often starts with small steps: like democratising a field that’s traditionally considered high culture, fighting for equal rights, promoting local textile industries, or even urging us to rethink how our cities are planned. From fashion and technology, to the arts and social entrepreneurship, Neville Bhandara finds 12 powerhouses who are …

Jiggy George: Licence to dream
26.10.18

Jiggy George, founder of Dream Theatre, India’s first independent licensing representation agency, has worn a lot of different hats over the years. He’s been a fashion designer, music critic, advertising salesman and marketer before making the move into entrepreneurship. But it turns out the first job he ever wanted to do involved selling tickets on …

Jacqueline Fernandez unveils a new active wear brand, ‘Just F’
18.07.18

Jacqueline Fernandez and Mojostar have unveiled the active wear brand exclusively on Amazon Fashion for Prime Day. Jacqueline Fernandez along with Mojostar recently unveiled the Just F collection exclusively on Amazon Fashion for the eagerly awaited Prime Day! Just F will be available on Amazon Fashion for pre-booking on 16th July on the occasion of Prime Day with an official launch …

In the world of smileys
23.04.18

What once originated with typewriters, has now invaded the very essence of communication like wildfire Smiley has become an integral part of digital conversation in our daily life. Originated with typewriters, it has invaded into computer and mobile communications like wildfire. However, the origin of smiley is not clear and it seems that it first …

Mojostar and Jacqueline Fernandez team up to launch a female-only fitness and fashion brand
13.04.18

Co-created and co-owned by Mojostar and Jacqueline, Just F is a move to redefine the female active-wear space in India With an aim to bring the ‘F’ factor back into feminine fitness, Mojostar has recently joined forces with leading Bollywood superstar Jacqueline Fernandez to launch Just F, a female-only fitness and fashion brand. The launch of Just F marks …

Star Wars keychain, a GoT bandana, anyone?
21.03.18

33-year-old software engineer Shraddha Sharma is a movie buff. More so a Hollywood buff and never fails to catch the latest releases. She also likes shopping for products inspired by movies and her recent collection includes Star Wars backpacks, The Last Jedi mug, Game of Thrones t-shirts, phone covers and tea coasters. She also has …

Smiley Company has designs on India
19.03.18

Mumbai: Smiles are contagious, and no one knows this better than Nicolas Loufrani, who in 1997, created the first-ever 3D smiley. Two decades on, his Smiley Company, which is known for nearly 1,000 emojis and smileys that people share on social media, has big plans for India, which it sees as a market with immense …

How the Smiley became pop culture’s biggest celebrity
19.03.18

Trends may come and go, but the Smiley face is clearly here to stay. Nicolas Loufrani, the man responsible for taking his father’s creation and making it into a brand, talks about how the Smiley transcended being an emotion to being an icon. The simple yellow face with its unique set of features spreads its …

The Big World of Licensing – CEO India
16.03.18

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The growth of Indian Licensing is linked to a spurt in organized retail
1.03.18

The Indian industry, over the years, has warmed up to the idea of licensing. The fact that it is moving to new genres and shifting focus from kids to adults, owing to shows like Game of Thrones, Batman, Superman and host of other big franchises is a testament to this. At the helm of the …