In the world of smileys
23.04.18

What once originated with typewriters, has now invaded the very essence of communication like wildfire Smiley has become an integral part of digital conversation in our daily life. Originated with typewriters, it has invaded into computer and mobile communications like wildfire. However, the origin of smiley is not clear and it seems that it first …

Mojostar and Jacqueline Fernandez team up to launch a female-only fitness and fashion brand
13.04.18

Co-created and co-owned by Mojostar and Jacqueline, Just F is a move to redefine the female active-wear space in India With an aim to bring the ‘F’ factor back into feminine fitness, Mojostar has recently joined forces with leading Bollywood superstar Jacqueline Fernandez to launch Just F, a female-only fitness and fashion brand. The launch of Just F marks …

Star Wars keychain, a GoT bandana, anyone?
21.03.18

33-year-old software engineer Shraddha Sharma is a movie buff. More so a Hollywood buff and never fails to catch the latest releases. She also likes shopping for products inspired by movies and her recent collection includes Star Wars backpacks, The Last Jedi mug, Game of Thrones t-shirts, phone covers and tea coasters. She also has …

Smiley Company has designs on India
19.03.18

Mumbai: Smiles are contagious, and no one knows this better than Nicolas Loufrani, who in 1997, created the first-ever 3D smiley. Two decades on, his Smiley Company, which is known for nearly 1,000 emojis and smileys that people share on social media, has big plans for India, which it sees as a market with immense …

How the Smiley became pop culture’s biggest celebrity
19.03.18

Trends may come and go, but the Smiley face is clearly here to stay. Nicolas Loufrani, the man responsible for taking his father’s creation and making it into a brand, talks about how the Smiley transcended being an emotion to being an icon. The simple yellow face with its unique set of features spreads its …

The Big World of Licensing – CEO India
16.03.18

Click Here to read the complete article from page 62 to page 65

The growth of Indian Licensing is linked to a spurt in organized retail
1.03.18

The Indian industry, over the years, has warmed up to the idea of licensing. The fact that it is moving to new genres and shifting focus from kids to adults, owing to shows like Game of Thrones, Batman, Superman and host of other big franchises is a testament to this. At the helm of the …

Does same celeb ambassador for decades help a brand?
1.03.18

In early February, Aishwarya Rai Bachchan dazzled Australians by appearing in a black fishtail-style gown with a perfectly fitting lace bodice embellished with gemstones. The former beauty queen was attending the launch of a Longines boutique in Sydney in her capacity as the Ambassador of Elegance for the Swiss premium watch brand. Rai has been …

Tiger Shroff launches active lifestyle brand ‘PROWL’
13.02.18

  MUMBAI: Joining the long list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first active lifestyle brand, PROWL. The brand is jointly created and owned by Shroff and Mojostar, a joint venture between Kwan Entertainment and Dream Theatre. This is the first brand launch for Mojostar, which …

How Hollywood is cashing in on appetite for branded merchandise in India
19.01.18

The market for licensed merchandise in India is exploding; according to a recent report by ESP, a Group M company, licensing and merchandising (L&M) is a staggering Rs 87,000 crore plus industry in the country. This constitutes between five and seven per cent of the global L&M market, small but significant enough for every superhero …