Discovery Kids - ScienceAdda
ScienceAdda Learning Innovations Pvt. Ltd. is a Bangalore based venture that endeavours to become a global brand from India for science learning. The enterprise creates innovative learning environments for students, in line with their mission to nurture the spirit of curiosity and discovery in the country. Dream Theatre’s aim was to help ScienceAdda create new avenues for children to experience science through a ‘hands on – minds on’ approach.
To this end, Dream Theatre put together a first of its kind tie-up between ScienceAdda and Discovery Kids to build an experiential learning platform via educational pavilions and travelling road shows for children. The partnership was an ideal choice since Discovery Kids’ vision to ignite imagination complements ScienceAdda’s vision of science exploration a playful and hands-on experience.
Dream Theatre works closely with both partners from strategy to roll-out, and the results are already speaking for themselves. The ScienceAdda pavilions are already a huge hit among kids in the cities where they’ve been launched. With an expansive rollout plan to cover more cities and with extensions to this venture like Hobby Kits, Science Conclaves and exclusive merchandise, the sky is the limit.