If you have a smartphone savvy kid at home, chances are that not only they know about Talking Tom but are big fans of the app! The first ‘ Talking Tom’ app was launched in 2010 and the franchise has grown since, expanding from a series of apps to a global entertainment franchise with . An interactive brand that can engage in two way conversations with users, the app has been downloaded 3.6 billion+ times and counting across 230 countries – a true testimony to its growth in popularity!
Dream Theatre represents Outfit 7’s digital brand Talking Tom and Friends in India and South Asia and is working on rolling out a slew of products across like sleepwear, kids wear, accessories, back to school, bags, games and puzzles. The app will soon be available on Viacom’s Video On Demand platform VOOT as well.
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Outfit7 Ltd and Dream Theatre Pvt Ltd announced their partnership for taking Talking Tom and Friends to greater heights and to have access to licensed merchandise in India.
Talking Tom and Friends has seen enormous success in its four-year lifecycle, having extended from a series of apps to a global entertainment franchise. The first “Talking Tom” app was launched four years ago and the franchise has grown exponentially since. Outfit7 recently announced that the apps have been downloaded over 2 billion times.
With this partnership, Dream Theatre Pvt. Ltd. has added another digital powerhouse brand to their existing success in this space. Dream Theatre will have deals spanning across multiple categories including apparel, sleepwear, kids wear, accessories, back to school, bags, games and puzzles in India. The licensed merchandise will be available at leading retail chain stores, department stores and standalone outlets, along with popular e-commerce portals.
Samo Login, Co-Founder and CEO of Outfit7 Ltd, said, “This is an exciting time for the Talking Tom and Friends franchise, with a movie and a new 3D CGI animated series on the way, not to mention the recent 2 billion downloads milestone. We are looking forward to working with Dream Theatre to bring Talking Tom and Friends licensed merchandise to our fans in India.”
“We are very excited to be working with Outfit7’s brand Talking Tom and Friends and look forward to leveraging its popularity in India via quality merchandise”, said Jiggy George, Founder and CEO of Dream Theatre Pvt. Ltd.