Pokémon makes its mark on retail shelves across India. 

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As a part of the Spring Summer Pokémon collection, more than 250 products will be available across stores Pokémon products will be available across stores in India and all leading online market places. The range boasts of Back-to-School which includes School Bags, Pencil Cases, Lunch Boxes, and Stationery. It also has a cool collection cross Kids Apparel, Swing Scooters and a line of Camlin’s Pokémon Products comprising sketch pens, mechanical pencils and oil pastels.

In addition, grown up fans of Pokémon can lay their hands on some really cool Pokémon phone covers very soon!

Pokemon-products

With its second innings on Hungama TV started in May 2014, Pokémon has become talk of the town not only on screen, but also on retail shelves. As a part of the retail strategy, we have coined a successful licensing strategy where Pokémon’s Indian licensees have launched a wide range of products and collections for Spring Summer 2016.

To read in detail refer to the Press:
http://www.retail.franchiseindia.com/article/brands/brand-licensing/Pok-mon-hits-retail-shelves-across-India.a4603/ 
http://mediainfoline.com/dailysoap/pokemon-makes-its-mark-on-retail-shelves-across-india/
http://www.webnewswire.com/content/pok%C3%A9mon-makes-its-mark-retail-shelves-across-india
http://news.chennaipatrika.com/post/2016/02/22/Pokemon-makes-its-mark-on-retail-shelves-across-India.aspx
http://www.desiblitz.com/content/pokemon-launches-merchandise-in-india
http://www.pocketnewsalert.com/2016/02/Pokemon-makes-its-mark-on-retail-shelves-across-India.html
For more information on Pokemon merchandise, please contact us on info@dream-theatre.co.in

Camlin offers Pokémon stationery; Camlin has collaborated with Pokémon

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The worldwide phenomenon Pokémon made a powerful come back in India last summer with its launch on Hungama TV. Launched on 19th May 2014 the show is been touted as the best kids show launched in 2014.  Dream Theatre Pvt Ltd. which represents Pokémon, the children’s entertainment staple for content syndication and merchandising in India and South Asia, have stared ramping up for continued success by launching Pokémon merchandise.

Dream Theatre has done a formidable merger by collaborating with the stationery giant Camlin. Camlin has collaborated with Pokémon, with this launch there will be a range of Pokémon Sketch pens, Oil Pastels, Mechanical pencils and Fountain pens. The product range will carry the two leading characters from Pokémon Ash and Pikachu.

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The products will be priced at Rs. 30, Rs. 20, and Rs. 45 respectively. These products will be launched in the modern retail outlets in India.To support this up-beat product launch Camlin have built a Digital campaign which involves online gaming, contest, fun activities and some fun facts about the brand.

It’s a fun activity! Jump into an exciting world of Camlin Pokémon Carnival! Participate in these fun activities with your favorite Pokémon characters, collect maximum points and win Camlin Pokémon goodies!! To participate, Click:  http://www.kokuyocamlin.com/pokemon/ 

camlin pokemon carnival

Pokémon consumer products program ramps up: Dream Theatre

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Pokémon is a popular international brand with a slew of TV serials, movies, video games, toys and consumer products. The show is syndicated by Dream Theatre to Hungama TV, marking the former’s foray in the content syndication space adding to an already-existing licensing and merchandising business in India and South Asia. .

Dream Theatre helped re-launched this brand in India and South Asia in not only Syndication but also Licensing and Merchandising. This global entertainment brand is ramping up for continued success following the launch of licensed Pokémon products.
Dream Theatre has kicked-in the second phase of making the merchandise available for its fans. Having partnered with Hungama TV, the TV show continues to be amongst the top rated kid’s animation content on television.

The number of licensees for Pokémon is growing slowly and we are assertive about the program getting accelerated by the end of this year.
Pokémon products are currently available in following categories:
1) Bags, Back to School products
2) Kids apparel
3) Plush
4) Plastic ware
5) Stationery
& many more to be launched by the end of this year!
Pokémon’s phenomenal success in India demonstrates the power of this brand, Jiggy George founder and CEO of Dream Theatre says, “We are incredibly excited to bring a wide range of Pokémon products to its fan”

A historical moment in Indian Kids TV

Pokémon on both Disney and Cartoon Network! It’s not often that you find two of the competitor kids networks: Disney Networks with Hungama and Turner Broadcasting with Cartoon Network backing the same show!

Pokémon is back, bigger and better than ever! Pokémon Season 1, 2 and 3 play out on Hungama and has been a super hit right from its launch. The average rating recorded for this show continues to be over 1 TVR. Reaching out to a 57.1-million-strong audience across India, of which 24.2 million are kids, the show has ranked consistently. With Season 3, Hungama has added another slot of 9.00 pm to Pokémon prime play slots.

Pokemon (1)

Cartoon Network has countered this by pulling out some of the Pokémon content of Season 14 and placing the same on their network. Pokémon Black & White runs on Cartoon Network. Daily Monday to Friday at 12:30pm and 8pm!

It’s a battle over one show across two networks. Broadcasters are backing it. Consumers love it! To jump on the Pokémon journey.Do write into: info@dream-theatre.co.in

 

We’re on Boards: Dream Theatre is now on Pinterest.

Wherever your interests and your curiosity might take you, from merchandise to brands, Pinterest has become a go-to source for sharing inspiration.

The idea of swapping images of merchandised products, movie characters, some of your favourite brands to something which is right up to our alley, so if you didn’t already know: Dream Theatre is now on Pinterest. And we really want to pin with you.

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It’s the perfect community to engage in some visual merchandise of the brands we represent, so you’ll see some of the cool things that go on the retail shelf and you’ll also see a lot about the brands we represent.

Our boards are about the products of our licensees and the brands Dream Theatre represents. Plus there’s more to come — we’ll be adding more boards to it.

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You’ll notice “Pin It” buttons so if you like any of them, you can quickly and easily pin it to one of your own favorite boards.

We can’t wait to see what resonates with you, so we can give you more of the images and ideas that matter most to you.

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Dream Theatre on Social Media

Hello Everyone!
It is our pleasure to get to your notice that Dream Theatre is on Facebook, Twitter and LinkedIn and is hoping to get in touch with you all. We appreciate you choosing to “Like” us on Facebook or “Follow” us on LinkedIn and Twitter as you will know when we post announcements, recent launches, tie-ups, contest etc.
We hope to give everyone more insight as to what’s happening in the Licensing front, as well as sneak peak on upcoming products. Feel free to drop by if any queries, we would love to hear from you!
Thanks in advance!

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