Category: News

Filmmaker Rakesh Roshan, who launched the official merchandise of ‘Krrish 3’ here today, said he wants to take the franchise across the age groups.

Rakesh and his son actor Hrithik Roshan launched the official ‘Krrish’ 3 merchandise.

The ‘Krrish 3’ collection includes action figures of Krrish, Kaal and Kaya, kids apparel, school supplies, impulse toys such as frisbees and Yo-Yos, skates and etc.

“With the launch of such a huge collection, we want to take ‘Krrish 3’ beyond screens... Into the lives of fans across the globe,” Rakesh Roshan said.

More than 150 products will be available in over 5,000 stores. Their prices begin from Rs 99 and go up to Rs 3,499.

“When I was a kid I used to play with pen and pencil and gave them the superhero status. I think with this merchandise we are doing a service to the children of the world,” Hrithik said.

‘Krrish 3’ is the superhero franchise that stars Vivek Oberoi and Kangana Ranaut besides Hrithik. The film will release next month.

Thinking what to gift your child on Christmas? Think no more as an exciting range of T-shirts, bags and more is coming to the stores near to you. The deal for the products have been put together by Dream Theatre Pvt. Ltd., a premier Indian licensing firm with rights to represent some of the most iconic brands in the world like Angry Birds, FIFA, WWE, DreamWorks among others.

This Christmas bring your favorite Angry Bird home with new collection of t-shirts, bags and toys. The t-shirts are for both girls and boys and will come in an eye pleasing color range. The game that became immensely popular with its comical wingless colorful birds is one of the most successful licensing programs to hit India. It is bound to be a definite success with adults and children alike.

Who can forget the sweet but lethal Kung Fu panda? In honor of bears and momo’s bring the oriental panda printed on a t-shirt for your child. Or you can bring Alex, the lion and Marty the Zebra from Madagascar home and let your young ones play with their jungle friends, who are plush toys of course.

A Power Ranger coloring set is also an option that you can explore as a perfect gift for your child. The American power heroes can now be a part of your child’s dailyplay.An excitingrange,with crayons, water colors which will be much appreciated by your creative loving kid.

These exclusive ranges of products are available at more than 175 large format stores across India. Those who prefer shopping on the web also have a reason to cheer.

Parle Products, India’s largest biscuit, confectionery and snack manufacturer has recently partnered with the international entertainment company, Rovio Entertainment Ltd. With this Parle’s Wafers alliance Parle Products becomes the first fast-moving consumer goods company in India to tie up with Rovio.

As part of the tie-up the company will launch a marketing campaign to promote the offer on multiple platforms. The campaign will kick start with the release of a co-branded TV commercial. The activity will have attractive Angry Birds trading cards with every pack of Parle Wafers. The cards will be available in three kinds – Regular, Silver Foil and Golden Foil; and will be given away with packs of Parle Wafers at Rs. 5, Rs. 10 and Rs. 20 respectively. To delight more Angry Birds fans, Parle has come up with an exciting redemption offer, wherein on exchanging a certain number of redemption coupons, consumer gets assured gifts.

Along with this, Parle Wafers will add two new flavors, Piri Piri and Khatta Meetha to its current portfolio. Piri Piri is a spicy South African seasoning, while Khatta Meetha as the name suggests is sour and sweet and is being used in India for the first time in the wafers category. The portfolio currently includes Tangy Tomato, Cream and Onion, Classic Salted, Masala Masti, Red Chilli Achaar and Aloo Chaat.

Commenting on this association, Krishna Rao, Group Product Manager, Parle Products said, “Angry Birds is very popular worldwide, having a lot fans amongst the kids and youth in India. Angry Birds is famous across all platforms and has a mass appeal widely. Within this popularity we have associated with Rovio wherein we have come up with a consumer offer of providing Angry Birds trading cards to the prospects.”

He further added, “To tap on the growing potential of the snack market, we have added two new flavors, Piri Piri and Khatta Meetha. The snack market in India is growing fast and we look forward to be in part of the business year with the new Angry Birds products.”

The association is in collaboration with Dream Theatre, Rovio’s licensing agency in India. Jiggy George, Founder and CEO, Dream Theatre says: “We are excited by this association as we can bring more delightful Angry Birds products to the market in India to drive excitement and connect with consumers at multiple levels.”

Parle Products entered into the snacks market in the year 2008 and currently have Parle Wafers, Parle Full Toss and Parle Namkeen in the category. Parle Namkeen was launched in the year 2011 and is now available across India.

The Angry Birds bug just bit a range of funky and colourful bicycles, meant for junior riders.

The exclusive range of bicycles and assorted accessories, brought in by LA Sovereign Bicycles Pvt. Ltd. and put together by Indian firm Dream Theatre Pvt. Ltd., are trendy with bold graphics.

“It is a pleasure to bring in this exciting range of Angry Birds bicycles to scores of young fans. With outdoor activities gaining importance, these branded bicycles featuring the much-loved birds will surely encourage kids to hit the road,” Jiggy George, founder and CEO of Dream Theatre Pvt. Ltd., said in a statement.

Available in 40 cities across India, the zippy two-wheelers are available in three distinctive models — Angry Birds Kids 16-inch, Angry Birds Kids 20-inch and Angry Birds Kids 20-inch Suspension. These are priced at Rs.5,100, Rs.5,600 and Rs.6,150, respectively.

Also available are a fun range of branded Angry Birds bicycle accessories like saddles, backrest pads, stylish bells and horns and training wheels.

Angry Birds started in 2009 as an original mobile game. It has expanded rapidly into entertainment, publishing, and licensing to become an international brand.

The simple and casual gameplay involves the use of a slingshot by the players to launch birds at green pigs in an attempt to get their eggs back.

Experience the joy of speed this monsoon season, with a unique range of merchandise featuring the adorable stars of DreamWorks Animations new animated 3D film, Turbo. Facilitated by Mumbai-based licensing firm, Dream Theatre Pvt. Ltd, the official range of merchandise consists of refreshingly distinctive umbrellas featuring the charming snails at Rs 425, 475 and 595 along with addictively collectible figurines at Rs 399.

Released on Friday 19th July 2013 in India, the high-velocity film Turbo tells the tale of an underdog snail with an impossible dream of winning the coveted Indy 500. After he miraculously attains the power of super speed through a freak accident, Turbo begins his journey, during which he meets new friends, a crew of streetwise, tricked out snails. Through them, he learns an important lesson that no one succeeds on their own, putting everything on the line to help achieve his friends’ dreams before achieving his own.

Jiggy George, Founder & CEO of Dream Theatre comments, “DreamWorks Animation is synonymous with original storytelling, memorable characters, stunning visuals and entertainment for all. The latest release ‘Turbo’ reflects all of these attributes while lending a unique ‘collectability’ factor to the merchandise, which includes umbrellas and figurines. I am sure kids will fall in love with Turbo and his motley crew of snails.”

Turbo merchandise will be available across India in stores such as Crosswords, Hamleys, Landmark, Hypercity, Mom & Me, among others. Upcoming merchandise includes Turbo sling bags, pencil pouches and stationery which will hit retail stores by August end.

Both entities have come together to launch a series of educational initiatives aimed at de-mystifying science in everyday life. It has been facilitated by licensing firm Dream Theatre

ScienceAdda Learning Innovations, a Bangalore-based venture, has signed a licensing agreement with Discovery Kids, operated by Discovery Networks Asia-Pacific, to build an experiential learning platform through educational pavilions and travelling road shows for children. This is a first-ever tie-up of its kind, with both entities coming together to launch a series of educational initiatives aimed at de-mystifying science in everyday life.

Facilitated by Mumbai-based licensing firm Dream Theatre, this association seeks to create a new avenue for children to experience science through a hands-on- minds-on approach.

The Discovery Kids-ScienceAdda modules will use simple experiments to explain how science comes into play in everyday life. With a primary target audience of 7- to 15-year-olds, Discovery Kids-ScienceAdda Pavilions are built as suitcase model that take learning science right up to the customer’s doorstep. The objective is to experience science in a story telling format whereby children will be able to relate to real life scenarios. The initiative will allow kids to explore scientific themes like Sound, Light, Water, etc., in a fun way through audiovisuals and experiences. In simple terms, the mantra is ‘Hands On = Minds On’. Branded merchandise will also be sold at the pavilions.

The Discovery Kids–ScienceAdda collaboration will also launch Hobby Kits, which engage children through Do-It-Yourself Kits (available with a one-year subscription), group assignments and participation in science competitions. Another extension to the venture are the Science Conclaves which are aimed at bringing science teachers, researchers and students onto a common platform for interactions to aid a better understanding of science.

Rahul Johri, Senior VP and General Manager, South Asia, and Head of Revenue, Pan Regional Ad Sales & Southeast Asia, Discovery Networks Asia-Pacific, said, “We are pleased to be in partnership with ScienceAdda to bring scientific exploration to kids in a hands-on and playful way. Discovery Kids and ScienceAdda will offer child-intuitive learning experiences across the country. The venture fits in very well with the Discovery Kids’ Ignite Your Imagination positioning.”

Kumar Nagaraja, Founder Promoter & CEO, ScienceAdda Learning Innovations, stated, “ScienceAdda has been passionate about bringing in Science Experiential Learning to children. We believe Discovery Kids shares the same passion and this partnership will allow us to touch children’s lives across the country.”

This tie-up is yet another unique association helmed by Dream Theatre, and Jiggy George, Founder and CEO, commented, “We are proud to be the connecting link between Discovery Kids &ScienceAdda. I believe that if children are given a fun-based platform to education, the joy of learning and the depth of comprehension scales unbelievable heights.  Who knows, we could be nurturing India’s next big scientists!”

~ Dream Theatre brings the magic of Angry Birds, Kung Fu Panda, and more ~

Bringing joy while battling the weather gods this monsoon season are spunky umbrellas that bear images of global cultural phenomenons such as Angry Birds, Madagascar, Shrek and more. 

Dream Theatre Pvt Ltd, a premier Indian licensing firm with rights to represent some of the most iconic brands in the world like Angry Birds, FIFA, Power Rangers Samurai, WWE among others, in association with their licensee Swadesh Essfil Pvt Ltd, now brings you branded umbrellas. Featuring the much loved Angry Birds, in their Classic and Space versions, the range finds a unique place at retail.

Adding variety to this season’s must-have accessory are the iconic characters from the Dreamworks stable which include Kung Fu Panda, Madagascar, Shrek and more. While some of the visuals take over the entire umbrella dome, some others are interjected with bright & sunny colours, giving sheen to the collection

Available at over 2,500 key retail and standalone stores besides leading e-commerce portals, the umbrellas cost upwards of Rs 425.

Mr. Jiggy George, Founder & CEO of Dream Theatre comments, “We are thrilled to present this range of unique, vibrant umbrellas featuring Angry Birds & the Dreamworks stars which also include Turbo, the latest animated movie releasing this July. The umbrellas are sure shot mood lifters, which one would love to show off, this monsoon season.”

With heavy showers lashing out across the country, the Angry Birds and Dreamworks umbrellas are surely going to make you walk down the lane with a happy refrain, singing in the rain.

About Dream Theatre:

Dream Theatre is a brand management and licensing agency that creates and manages iconic brands in the kids & youth space in South Asia. Dream Theatre represents Warner Bros. Consumer Products for core portfolios of Promotional Licensing, Food and Beverages and Personal Care. In addition, for all licensing categories and portfolios, Dream Theatre represents Rovio for Angry Birds, DreamWorks Animation, Noddy, Skelanimals, World Wrestling Entertainment, Saban Brands for Power Rangers Samurai, Sanrio for Mr. Men Little Miss and the Discovery Enterprises portfolio for Animal Planet, Discovery Kids, Discovery Channel, Discovery Expedition, LA Ink, Miami Ink and American Chopper. Dream Theatre’s latest forays are with fashion brands like Von Dutch, sports brands like FIFA & Indian superhero Krrish.

Pacific Licensing Studio, the FIFA licensing agent in South East Asia, has appointed Dream Theatre as its sub-agent in India for the FIFA World Cup.

Dream Theatre is now planning a full range of products for the sporting event, which is set to take place in Brazil in 2014.

The range will include apparel, accessories, footwear, sporting goods, back-to-school supplies, stationery, home furnishings, eyewear and computer accessories.

“Football is gaining popularity in India and the FIFA World Cup is an epic event,” says Jiggy George, founder and chief executive officer, Dream Theatre. “We are proud to be associated with FIFA and are looking forward to unveiling a fantastic merchandise program which will dovetail with the event.”

Angry Birds is an epidemic the world over and is rapidly taking over the kids across the globe. I wont be surprised if they will be added to text books as a new species of birds 🙂 Bata India, one of our favourite shoe brands is the latest entrant and we are sooooo happy. If you are wondering why its simple quality + characters makes a happy mommy.

Bata India’s collection of Angry Birds merchandise, offers school shoes, casual shoes and accessories for children and teenagers.  With trendy design’s that are comfortable and mix & match of various characters from the popular angry birds – red, blue, black, boomerang etc.

The collection is an assortment of rubber thongs, slippers, eva (Injection) range along with school shoes and socks for the age bracket of 2 years to teens. This range offers a colour splash in casual canvas shoes for kids 6 year olds onwards until teenagers. What we absolutely love are the prices.  Priced between Rs.299 to Rs. 999, the collection is available in bright and vibrant colours across at all Bata stores and online @ www.bata.in

When its Bata you know it will be comfortable and long lasting. After all they have the trust of moms for over so many years. So moms don’t hesitate buying these birds that chirp comfort and quality at great prices.