Category: News

George’s office is an ode to his passions, like music, movies, sports and books. “I have brought parts of everything that resonates with me to work. I don’t ever feel I’m working,” he says.

The wonderwall

This was designed by our creative head who I handed a list of things that appeal to me. Miles Davis, Muhammad Ali, Bono, even the Matthew 16:26, and Monet and Banksy paintings are on this wall.

A tiger’s tale

I have written an animation script — Tiger Trail, which I hope will become a movie someday. This is one of the characters — Shufi.

Mojo working

I play the guitar and i am a fan of The Powerpuff Girls. I was part of the team that launched Powerpuff Girls in India so these were gifts sent by the executives in the US team.

Music for lunch

This tiffin box is actually a CD case. I have always had such a quirky office that I tend to get these kinds of gifts.

The yellow brick road

My artist friend Pratap SJB Rana depicted the journey of Dream Theatre through this painting called The Yellow Brick Road. Like in The Wizard of Oz, we will eventually reach the Emerald City.

The Aamir chhaap

I am a big movie buff. This bat signed by the entire Lagaan team was a gift from one of our partners.

Woodstock Merchandising partners with Green Gold Animation to create apparel for its top properties

If kids want to show their love for their favorite superheroes Chhota Bheem or Mighty Raju, they need to look no further. Woodstock Merchandising,a division of Dream Theatre Pvt. Ltd, has joined hands with Green Gold Animation as the official licensee for the kids apparel range of its intellectual properties Chhota Bheem and Mighty Raju. From July 2015 onwards, fans of these cartoons can look forward to a wide variety of products including tee shirts, shirts, skirts, pants, leggings, shorts, jamaicans, capris and pre-coordinated sets.

Woodstock Merchandising is an apparel merchandise company that leverages the power of its private brands as well as licensed iconic brands to create products in the young adults and kids space. Woodstock Merchandising also holds the license for iconic brands such as Madagascar 2 and 3, Angry Birds, Kung Fu Panda 2, Krrish 3 and Kid Krrish.

The deal fortifies Woodstock Merchandising’s established position in the young adults and kids space. Green Gold Animation has been a pioneer in creating wholesome entertainment for kids of all ages, and is known for its path-breaking, original content. The popularity of its characters transcends across ages and borders, making them prime merchandising properties. Chhota Bheem is an adventurous and fun-loving boy who is admired by children for his extraordinary strength and big heart.

The TV show has been on air since April 2008 and is India’s favorite cartoon amongst kids, as per repeated surveys. The character has won several awards at FICCI and other forums including the Best Intellectual Property award at the inaugural World Children Expo’s Kidzooka awards. Mighty Raju is a spin-off from the Chhota Bheem TV series’, but has an impressive following for his strong morals and super powers.

Talking about the significance of the deal, Rajiv Subramanian, COO, Woodstock Merchandising Pvt. Ltd., said, “The kids wear segment is one of the fastest growing in India’s apparel industry. In such a competitive landscape, this deal marks a key milestone in our growth story. We believe Woodstock Merchandising’s experience with iconic international brands will enable us to replicate our success with hugely favored properties like Chhota Bheem. We will not only be able to enhance the product offering to our loyal customers, but also build the brand strongly across retail channels.”

Jibi George, xx, Woodstock Merchandising Pvt. Ltd., added, “It is no surprise that kids apparel is identified as a high growth category. In India, disposable income is constantly on a rise. Coupled with a growing consciousness of lifestyle, this is contributing to increased spending on children’s fashion. With an expected annual growth rate of 25%, it is lucrative for brands to expand their product offering, specially towards the growing trend of licensed clothing.”

Speaking on the news, Madhav Pabhala, Vice President Licensing & Merchandising, Green Gold Animation, said, “We’re happy to associate with Woodstock. They have a wonderful team and have done pioneering work in licensing and retail in India. We look forward to a long and fruitful association with them.”

Samir Jain, COO & Executive Director, Green Gold Aniamtion, added “We are expanding our apparel range and with this deal we hope to cater to larger sections of society and increase our reach in stores and satisy more consumers.”

The all-new kids apparel range of Chhota Bheem and Mighty Raju is available in the range from Rs. 299 to 899. The range would be distributed by Woodstock in select Hypermart and Departmental Store formats across India.

About Woodstock Merchandising Pvt. Ltd

Woodstock Merchandising Pvt. Ltd. is an apparel merchandising company in India and is an established name in the organized young adult and kids wear category. It has acquired licensing rights to globally recognized iconic kids brands to create unique products in the young adults and kids space. Woodstock Merchandising has partnered with iconic brands such as Madagascar 2 and 3, Angry Birds, Kung Fu Panda 2, Krrish 3 and Kid Krrish.

About Dream Theatre Pvt. Ltd.

Dream Theatre Pvt. Ltd is a Brand management company that builds, represents and distributes iconic Entertainment, Sports and Fashion brands in South Asia. Dream Theatre owns brands: Beebop and Joshua Tree. They have also built their own distribution network through Woodstock Merchandising, an apparel merchandising company. Within the Sports space, the company represents AC Milan, FIFA World Cup Brasil, Real Madrid. Within the Entertainment space, they represent DreamWorks Animation brands, Discovery channel brands, Krrish 3, Rovio (Angry Birds), Outfit 7 (Talking Tom & Friends), Pokémon company and World Wrestling Entertainment. Within the Fashion and Lifestyle front they represent Sanrio (Hello Kitty and Mr. Men and Little Miss), Von Dutch etc. For further information, please visit- www.dreamtheatre.co

Fans of Talking Tom and Friends will soon have access to licensed merchandise in India thanks to the recent partnership between Outfit7 Ltd and Dream Theatre. Talking Tom and Friends has enjoyed enormous success in its four-year lifecycle, having extended from a series of apps to a global entertainment franchise. The first “Talking Tom” app was launched four years ago and the franchise has grown exponentially since; Outfit7 recently announced that the apps have been downloaded over 2 billion times. With this partnership, Dream Theatre has added another digital powerhouse brand to their existing success in this space. Dream Theatre will have deals spanning across multiple categories including apparel, sleepwear, kids wear, accessories, back to school, bags, games and puzzles in India. The licensed merchandise will be available at leading retail chain stores, department stores and standalone outlets, along with popular e-commerce portals.

Samo Login, Co-Founder and CEO of Outfit7 Ltd, said: “This is an exciting time for the Talking Tom and Friends franchise, with a movie and a new 3D CGI animated series on the way, not to mention the recent 2 billion downloads milestone. We are looking forward to working with Dream Theatre to bring Talking Tom and Friends licensed merchandise to our fans in India.” “We are very excited to be working with Outfit7’s brand Talking Tom and Friends and look forward to leveraging its popularity in India via quality merchandise”” said Jiggy George, Founder & CEO of Dream Theatre.

About Outfit7 Limited

Best known for its global phenomenon Talking Tom, Outfit7 is one of the fastest-growing media entertainment companies on the planet.

Outfit7 was founded by a group of entrepreneurs in 2009 whose mission is to bring fun and entertainment to all. Its flagship app franchise Talking Tom and Friends has achieved over two billion downloads since its launch in 2010 and continues to grow with 230 million active users each month.

Talking Tom and Friends is a rare global brand that, in just four years, grew from an instant app success into a fully-fledged media entertainment franchise. With a movie in production and a CGI animated series soon to debut, a global licensing and merchandising program and a chart-topping sensation on YouTube, the lovable 3D animated characters have skyrocketed in popularity with fans across the world and sit firmly at the forefront of the digital entertainment era.

Outfit7 Limited is a UK multinational entertainment company headquartered in Cyprus.

For more information, please visit www.Outfit7.com and www.talkingtom.com or visit our Facebook, Twitter or YouTube pages.

Dream Theatre Pvt. Ltd is a Brand management company that builds, represents and distributes iconic Entertainment, Sports and Fashion brands in South Asia.

Dream Theatre owns brands: Beebop and Joshua Tree. They have also built their own distribution network through Woodstock Merchandising, an apparel merchandising company.

Within the Sports space, they represent AC Milan, FIFA World Cup Brasil, Real Madrid.

In the Entertainment space, they represent DreamWorks Animation brands, Discovery channel brands, Krrish 3, Rovio (Angry Birds), Outfit 7 (Talking Tom & Friends), Pokémon Company and World Wrestling Entertainment.

On the Fashion and Lifestyle front they represent Sanrio (Hello Kitty and Mr. Men and Little Miss), Von Dutch, Times of India etc.

For further information, please visit- www.dreamtheatre.co

Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India.

The first “Talking Tom” app was launched four years ago and the franchise has grown since, expanding from a series of apps to a global entertainment franchise.

Dream Theatre will work to build the brand in India with extensions into apparel, sleepwear, kidswear, accessories, back-to-school, bags, games and puzzles.

“This is an exciting time for the Talking Tom and Friends franchise, with a movie and a new 3D CGI animated series on the way, not to mention the recent 2 billion downloads milestone,” says Samo Login, co-founder and chief exeutive officer, Outfit7. “We are looking forward to working with Dream Theatre to bring Talking Tom and Friends licensed merchandise to our fans in India.”

Ever dreamt of getting a surprise within a surprise? Now, that fantasy can turn into reality as Cadbury Gems Surprise, the ball-shaped offering from Cadbury Gems, presents a new range of iconic Justice league toys through a licensing agreement with Warner Brothers. This deal has been facilitated by Dream Theatre Pvt. Ltd., one of the pioneering brand management and licensing company that builds, represents and distributes iconic Entertainment, Sports and Fashion brands in South Asia. It marks a landmark in the field of promotional licensing as it brings together two iconic brands in a powerful and creative partnership.

Now, kids all over the country will have a chance to collect toys of their favorite Super Heroes like Superman, Batman, Green Lantern, Wonder Woman and Flash. These characters teach kids lessons on human perseverance and how to overcome difficult challenges when growing up. With this tie-up with Cadbury Gems Surprise, kids can make these Warner Brother Superheroes a part of their lives at consumer-friendly price point of Rs. 20, Rs. 40 and Rs. 90.

Speaking about the deal, Mr. Jiggy George, Founder and CEO, Dream Theatre Pvt. Ltd. said, “We are very proud of successfully chartering the licensing agreement between Cadbury Gems and Warner Brothers. Both are powerful players whose brand values are strengthened through this mutually beneficial partnership. It is a testament to the expansive potential of promotional licensing in the burgeoning consumer marketplace of India.”

This deal will also lead to the launch of a new pack called the Cadbury Gems Playpack. This unique offering allows kids to play with the pack while giving them a choice of exciting toy assortments like a Super Hero Skateboard and a Super Hero toy. To support the launch, Cadbury Gems will come up with a new TVC that showcases the new range of toys in a fun and a quirky manner.

About Dream Theatre Pvt. Ltd: Dream Theatre Pvt. Ltd is a Brand management company that builds, represents and distributes iconic Entertainment, Sports and Fashion brands in South Asia. Dream Theatre owns brands: Beebop and Joshua Tree. Within the Sports space they represent: AC Milan, Arsenal, FIFA World Cup Brasil, Real Madrid. Within the Entertainment space, they represent: DreamWorks Animation brands, Discovery channel brands, Krrish 3, Rovio (Angry Birds), Outfit 7 (Talking Tom & Friends), Pokémon Company and World Wrestling Entertainment. Within the Fashion and Lifestyle space they represent: Sanrio (Hello Kitty and Mr.Men and Little Miss), Von Dutch etc. For further information, please visit www.dreamtheatre.co

Warner Bros. Consumer Products (WBCP) India is excited to announce the extension of its partnership with Parle Products, India’s largest biscuit manufacturer, following an outstanding consumer response to the Tom and Jerry biscuit range.

Since launching last November, Parle Milk Shakti Milky Sandwich – Tom and Jerry biscuits, have been such a hit with consumers, prompting the introduction of its Dual Cream variants – Milk & Chocolate , Milk & Strawberry.

Javier Garza, Managing Director, WBCP India says the new flavour marks the strength of WBCP’s licensee partnership with Parle Products. “We are thrilled to expand the range, continuing to delight consumers with the beloved cat and mouse duo,” Mr Garza said.

“Tom and Jerry have a special place in the hearts of consumers young and old and we’ve been blown away by the strong consumer response in the Indian market since launching eight months ago.

“The partnership perfectly aligns Tom and Jerry’s popularity with the strengths and expertise of Parle Products and we’re excited to continue to build upon our success together in the biscuit aisle.”

Pravin Kulkarni, General Manager, marketing, Parle Products added, “Tom and Jerry are timeless cartoon super stars and the consumer response to last year’s launch proves they have great appeal in our market,” Mr Kulkarni said.

Jiggy George, Founder and CEO Dream Theatre is excited about the launch, “Dream Theatre is thrilled about the launch of Parle Milk Shakti Milky Sandwich Dual Cream – Tom and Jerry biscuits. Parle Products has perfectly blended the Tom and Jerry popularity with their strengths. We are looking forward for a great consumer response to the new added flavour.”

“The product is a stellar example of a successful licensee partnership and we’re confident the new flavour will be received by consumers just as well.”

Parle [Parle Milk Shakti Milky Sandwich] – Tom and Jerry biscuits are available in two sizes – 60 grams and 120 grams and MRP for [Rs. 10 and Rs. 20 respectively].

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About Parle Products

Parle Products has been India’s largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception. Many of the Parle products – biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company.

About Dream Theatre:

Dream Theatre is a brand management and licensing agency that creates and manages iconic brands in the kids and youth space in South Asia. Dream Theatre has three divisions dedicated to Entertainment, Sports and Fashion brands respectively. Dream Theatre represents Warner Bros. Consumer Products for core portfolios of Promotional Licensing, Food and Beverages and Personal Care. In addition, for all licensing categories and portfolios, Dream Theatre represents Pokemon, Rovio for Angry Birds, DreamWorks Animation, World Wrestling Entertainment, Sanrio for Mr. Men Little Miss and Hello Kitty, FIFA 2014, Real Madrid, AC Milan and Arsenal Football Clubs among others. For further information, please visit the website: Dream Theatre Pvt. Ltd | Licensing and Merchandising Agency, India

Dream Theatre enters Content Syndication deal with Hungama TV; robust licensing plans to drive business

Internationally acclaimed kids franchise and toy brand, Pokémon has made a powerful comeback in India this summer with its launch on Hungama TV. Launched on 19th May 2014 and backed by a robust programming and promotion strategy the show is already being touted as the best kids show launched in the year. Reaching out to 57.1 Mn audiences across All India of which 24.2 million audiences are kids in till now and the show has ranked #1 in its prime play slot every week since launch.

Pokémon is one of the top brands internationally with a slew of TV series, Movies, Video-games, Toys and Consumer Products. The show is syndicated by Dream Theatre Pvt Ltd to Hungama TV marking its foray in the content syndication space adding to their already existing prowess in Licensing and Merchandising business in India. Dream Theatre will also handle Licensing and Merchandising portfolio for Pokémon in India and South Asia.

On the Licensing and Merchandising front, Dream Theatre is tying up licensees across multiple categories spanning toys, plush, apparel, back to school and others which will start hitting stores by January 2015. Says Jiggy George, CEO and Founder, Dream Theatre, “We are thrilled to partner with Hungama TV who share our excitement and passion about Pokémon and we believe it will scale new heights of popularity. On the licensing front we are excited to revive the Pokémon phenomena in India and build into an evergreen property in India.”

“Pokémon, true to Hungama TV’s proposition, celebrates the spirit of childhood with elements of fun, adventure, sportsmanship and friendship. The response to the series has been phenomenal and its success is a testimony to the fact great content packaged with interesting elements can definitely excite the kids of today. We are glad to be associated with Dream Theatre to bring back this internationally popular series on the channel”, said Devika Prabhu, Director, Programming, Media Networks, Disney India.

“We chose Dream Theatre for the relaunch of Pokemon in India as they have a great understanding of the market which includes both broadcast space and off-channel commerce. We are delighted that they have made the right steps to see the brand come back and win the heart of kids. We look forward to building a long term value of the Pokémon brand in India”, said Kenjiro Ito, Executive Corporate Officer, The Pokémon Company.

About Dream Theatre:

Dream Theatre is a brand management and licensing agency that creates and manages iconic brands in the kids and youth space in South Asia. Dream Theatre represents Warner Bros. Consumer Products for core portfolios of Promotional Licensing, Food and Beverages and Personal Care. In addition, for all licensing categories and portfolios, Dream Theatre represents

Pokemon, Rovio for Angry Birds, DreamWorks Animation, World Wrestling Entertainment, Sanrio for Mr. Men Little Miss and Hello Kitty, FIFA 2014, Real Madrid and Arsenal Football Clubs among others. For further information, please visit the website: www.dreamtheatre.co

About The Pokémon Company:

The forerunner of what is now The Pokémon Company (President and Chief Executive Officer, Tsunekazu Ishihara) was established in 1998. Headquartered in Tokyo, The Pokémon Company’s operations span four key areas: video game production and development, trading card game business planning and promotion, licensing and quality control, and management of all official outlets selling Pokémon-related merchandise in locations throughout Japan. Upholding the brand through strict product evaluation and support for licensees, it ensures that the role-playing world of Pokémon remains a fresh, fun and exciting connective medium for players around the globe who enjoy collecting and exchanging the unique characters, which have grown in number to more than 700 since the release of the first video game in 1996.

About the Pokémon Media Franchise:

The first generation of Pokémon debuted in Japan in 1996 with the release of the Nintendo Game Boy role-playing video games Pokémon Red and Green. The original game concepts of capturing, training, battling and trading Pokémon with both fictional and real-world players continue today, and video games remain the inspiration for all other Pokémon-related content from trading card games to anime, film and manga. The franchise is a JPY 4.2 trillion enterprise enjoyed around the world, with more than 21.5 billion trading cards published and 260 million video games sold to date.

Hit boys’ action-adventure series, Matt Hatter Chronicles is set to take India by storm this Summer with its cutting-edge CGI animation and high-energy merchandise launch. Some of the most innovative companies in the licensing and broadcast industry have joined forces to bring the breakthrough boy’s property to the Indian market; leading UK production company and licensor, Platinum Films; India’s No1 kids television channel, Cartoon Network; global toy experts The Simba Dickie Group and premier licensing agency Dream Theatre. Together they plan to win the hearts of young Hatter Fans in India and drive the Matt Hatter brand to new heights.

The popular TV series charts the adventures of Matt Hatter, an ordinary boy who discovers that his family defends a gateway to a secret dimension called the Multiverse. In a quest to protect the Multiverse, Matt must become the next Hatter Hero and with the help of best friends Roxie and Gomez, battle and capture fearsome Super Villains from movie, myth and legend. Matt Hatter Chronicles’ mini-movie format pays homage to the very best family adventure films and promises kids a visual treat with every episode with its distinct 3D animation technique known as ‘Multivision’. Multivision delivers an unforgettable, immersive 3D viewing experience for kids without the need to wear 3D glasses.

Platinum Films’, Founder and Chief Executive, Nigel Stone is understandably excited about the Indian launch and is working closely with the teams to ensure its success. He said, “India has emerged as a key market for Platinum Film‟s international TV profile and flourishing consumer products programme and the region has also become an integral part of Platinum‟s production business with Xentrix Studios in Bangalore animating the brand new third season. We are delighted to be working with such stellar partners in India and we look forward to establishing „Matt Hatter‟ as the „must-have‟ boy‟s brand in India.”

In a three season deal, Cartoon Network premiered Matt Hatter Chronicles on the 19th of May airing at 5.00pm Monday-Friday. The show will also be telecast in Pakistan, Bangladesh, Sri Lanka and Nepal. Cartoon Network is upbeat about the show joining its successful repertoire. Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. says – “We at Turner are committed to bring the best and most popular content for our Indian viewers from across the globe. Matt Hatter is a very popular TV series and we are very excited to showcase it in the Indian sub-continent. This series has been the part of our special summer programming line-up for the kids and we are getting an encouraging response for the show.”

The Licensing and Merchandising charge is led by Dream Theatre, India’s leading licensing agency. Dream Theatre will manage and execute a multi-category licensing programme with retail tie-ups, cross category promotions and a 360 degree consumer marketing for the franchise. Founder and CEO, Jiggy George says, “Matt Hatter is a unique proposition for us, a programme that combines an innovative TV viewing experience with products that are reflective of new age technology – it‟s a new way of connecting with the tech- friendly kids of today and delighting them. We are really excited about the show and its products and strongly believe it will be one of the biggest success stories for India.”

Simba Dickie Group, Master Toy Licensee (EMEA, Russia and India) will be launching the toy range in August 2014, followed by new additions in October 2014, in line with the Autumn Winter festive season and the debut of the new Season 3. The toy range is reflective of the show’s DNA with Hero Hatter

Tech, 3D Multivision features and inter locking SKUs. The range will comprise action figures, vehicles, role play sets and have interactivity, play-power and collectability at its core. The toys will be available across all key retail chains, toy stores and online. Shree Narayan Sabharwal, Business Head of Simba India comments about the Matt Hatter Chronicles range and its India launch, “Simba India recognizes that the Indian customer is constantly evolving and hence partnerships like these help us meet the needs of this customer. Simba has a strong retail presence across the country and we look forward to making this unique range of Matt Hatter toys available to our young audience.”

About Matt Hatter Chronicles

The series charts the adventures of Matt Hatter, a 13 year old schoolboy whose life is changed forever when he discovers his family defends a gateway to a different dimension called the Multiverse. In a quest to protect the Multiverse and save his grandpa, Matt and his two best friends Roxie and Gomez, have to defeat and capture a powerful mix of infamous villains from movies, myth and legend.

Produced by Platinum Films and Toronto-based Dream Mill Inc Matt Hatter Chronicles combines cutting-edge animation, explosive story-telling inspired by movie classics, buddy humour and smart digital content, to create a contemporary brand with enduring appeal.

www.matthatter.com

About Platinum Films Limited

Platinum Films is an independent film and children’s television production company based at Pinewood Studios, Buckinghamshire. The company develops, produces and distributes children’s programming throughout the world and is recognised for its innovative, popular and commercial entertainment brands.

In addition to MATT HATTER CHRONICLES, Platinum Films’ catalogue includes BAFTA nominated preschool series DREAM STREET (65 x 10’) and the popular kid’s cooking adventure format, PLANET COOK (104 x 20’).

About Dream Theatre Pvt. Ltd

Dream Theatre is a brand management and licensing agency that creates and manages iconic brands in the kids and youth space in South Asia. Dream Theatre represents Warner Bros. Consumer Products for core portfolios of Promotional Licensing, Food and Beverages and Personal Care. In addition, for all licensing categories and portfolios, Dream Theatre represents Rovio for Angry Birds, DreamWorks Animation, World Wrestling Entertainment, Sanrio for Mr. Men Little Miss and Hello Kitty, FIFA 2014, Real Madrid and Arsenal Football Clubs among others. For further information, please visit the website:

www.dreamtheatre.co

For further information, please contact Dream Theatre: Susmita Singh Deo | susmitasinghdeo@dream-theatre.co.in | +91 98206 12415

About Cartoon Network India

ABOUT CARTOON NETWORK INDIA

Launched in India in 1995, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network is the leading kids’ entertainment channel in India. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including the Ben 10 franchise, Adventure Time and The Amazing World of Gumball. Cartoon Network is currently available in English, Hindi, Tamil and Telugu languages. Recognized as the resident kids’ expert with a 360-degree presence through successful on-air and online presence, ground-events, promotional licensing, product licensing, publishing and DVDs.

www.cartoonnetworkindia.com is India’s leading destination for kids’ online entertainment attracting close to 5.6 million page views. Kids can find the largest selection of cartoon character based games, video on demand, and a community site featuring personalized avatars and message boards. (*Source: Omniture Site Catalyst, October 2013).

ABOUT TURNER INTERNATIONAL INDIA PVT. LTD.

A division of Time Warner, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System, Inc. that creates and manages the sales, distribution, marketing of Turner’s news and entertainment brands in India and South Asia region including CNN International, Cartoon Network, POGO and WB. The company also manages advertising sales and distribution for HBO and distribution for HBO Defined and HBO Hits in India.

About Simba Toys

In 1982 Fritz Sieber founded the firm Simba Toys with his son Michael and 5 members of staff. Their core values responsibility, reliability, innovation, quality and service ensured that the small family business became what is today the SIMBA DICKIE GROUP, which employs some 3,700 staff in 30 countries around the globe. In addition to these, there are several thousand employees in joint venture companies. SimbaToys brings together a whole host of brands and thus covers a broad spectrum of playing fields including 6000+ SKU’s. One of the key advantages that Simba Toys offers to both trade partners and consumers is the consistent division of its extensive product range into clearly positioned product lines: for example, the littlest ones can discover the world with Simba Baby, Simba dolls make little girls’ dreams come true and Simba Art & Fun brings creative development into play. Product managers and international designers are constantly working on the product ranges to make sure that all of the toys are always tailored precisely to children’s needs. Simba uses the latest manufacturing techniques in their factories both in and beyond Germany. This, along with innovative design, guarantees that their toy range is second to none for durability and safety.

Now, India’s love of Candy Crush Saga will be just as sweet and a little more chic! Dream Theatre Pvt. Ltd., one of the pioneering brand management and licensing agencies in India, has secured licensing and merchandising rights for Candy Crush Saga in India, the cross-platform game created by King Digital Entertainment, a leading interactive entertainment company for the mobile world.

Candy Crush Saga is a match three-puzzle game that was launched in 2012 for Facebook, and later as a mobile app for smart phones. While it has remained one of the top grossing games in the chart, it’s recently launched sister title Candy Crush Soda Saga is also hugely popular. Together, they draw around 91 million players every day*. In order to leverage it’s unmatched following, Dream Theatre will help King to build its licensing programme for the emerging market of South Asia. It will build a varied portfolio of designer apparel, accessories, handbags, shoes and home furnishings.

Talking about the partnership, Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd., said, “The Candy Crush phenomenon has captured the imagination of people worldwide, and has a significant audience in India. As licensing content from the digital world is an expanding trend, we are very excited to work with King to help it to build its licensing business for Candy Crush in India. Our rollout will aim to leverage the infectious energy of this brand as we take it out of the gaming arena into homes of fans.”

ClaesKalborg, Licensing Guru, King Digital Entertainment, added, “We continue to grow our licensing network across the globe and are pleased to announce we’ll be working alongside top licensing agents like Dream Theatre. We’re confident that their strong relationships within India, combined with the fun and colourful design elements of the Candy Crush brand, will translate into an offering of consumer products that our players will love.”

Dream Theatre is collaborating with and seeking licensees across categories likeyoung adult apparel, gadget accessories, fashion accessories, candy, gifts & novelties. The products will be rolled out in 2015.

About Dream Theatre Pvt. Ltd.

Dream Theatre Pvt. Ltd is a Brand management company that builds, represents and distributes iconic Entertainment, Sports and Fashion brands in South Asia. Dream Theatre owns brands like Beebop and Joshua Tree. On the Entertainment space, they represent: Rovio for Angry Birds, DreamWorks Animation, Discovery, Krrish 3, Pokemon and , and World Wrestling Entertainment.

On the Sports space they represent: AC Milan, Arsenal, FIFA World Cup Brasil and Real Madrid FC On the Fashion and Lifestyle space they represent: Sanrio (Hello Kitty and Mr.Men and Little Miss), Times of India and Von Dutch.

About King Digital Entertainment PLC

King Digital Entertainment PLC (NYSE: KING) is a leading interactive entertainment company for the mobile world. It has a network of 356 million monthly unique users as of fourth quarter 2014, and offers more than 195 exclusive games in over 200 countries and regions through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store and Amazon Appstore. King has game studios in Stockholm, Bucharest, Malmo, London, Barcelona, Berlin and Singapore along with offices in San Francisco, Malta, Seoul, Tokyo and Shanghai.