Get set go… on Angry Birds bicycles!

Angry-Birds-Bicycle

The Angry Birds bug just bit a range of funky and colourful bicycles, meant for junior riders.

The exclusive range of bicycles and assorted accessories, brought in by LA Sovereign Bicycles Pvt. Ltd. and put together by Indian firm Dream Theatre Pvt. Ltd., are trendy with bold graphics.

“It is a pleasure to bring in this exciting range of Angry Birds bicycles to scores of young fans. With outdoor activities gaining importance, these branded bicycles featuring the much-loved birds will surely encourage kids to hit the road,” Jiggy George, founder and CEO of Dream Theatre Pvt. Ltd., said in a statement.

Available in 40 cities across India, the zippy two-wheelers are available in three distinctive models — Angry Birds Kids 16-inch, Angry Birds Kids 20-inch and Angry Birds Kids 20-inch Suspension. These are priced at Rs.5,100, Rs.5,600 and Rs.6,150, respectively.

Also available are a fun range of branded Angry Birds bicycle accessories like saddles, backrest pads, stylish bells and horns and training wheels.

Angry Birds started in 2009 as an original mobile game. It has expanded rapidly into entertainment, publishing, and licensing to become an international brand.

The simple and casual gameplay involves the use of a slingshot by the players to launch birds at green pigs in an attempt to get their eggs back.

Zip around with the thrilling Turbo range of merchandise

Turbo_Snail

Experience the joy of speed this monsoon season, with a unique range of merchandise featuring the adorable stars of DreamWorks Animations new animated 3D film, Turbo. Facilitated by Mumbai-based licensing firm, Dream Theatre Pvt. Ltd, the official range of merchandise consists of refreshingly distinctive umbrellas featuring the charming snails at Rs 425, 475 and 595 along with addictively collectible figurines at Rs 399.

Released on Friday 19th July 2013 in India, the high-velocity film Turbo tells the tale of an underdog snail with an impossible dream of winning the coveted Indy 500. After he miraculously attains the power of super speed through a freak accident, Turbo begins his journey, during which he meets new friends, a crew of streetwise, tricked out snails. Through them, he learns an important lesson that no one succeeds on their own, putting everything on the line to help achieve his friends’ dreams before achieving his own.

Jiggy George, Founder & CEO of Dream Theatre comments, “DreamWorks Animation is synonymous with original storytelling, memorable characters, stunning visuals and entertainment for all. The latest release ‘Turbo’ reflects all of these attributes while lending a unique ‘collectability’ factor to the merchandise, which includes umbrellas and figurines. I am sure kids will fall in love with Turbo and his motley crew of snails.”

Turbo merchandise will be available across India in stores such as Crosswords, Hamleys, Landmark, Hypercity, Mom & Me, among others. Upcoming merchandise includes Turbo sling bags, pencil pouches and stationery which will hit retail stores by August end.

Discovery Kids partners with ScienceAdda to launch learning pavilions

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Both entities have come together to launch a series of educational initiatives aimed at de-mystifying science in everyday life. It has been facilitated by licensing firm Dream Theatre

Founder & CEO, Science Adda & Ravi Krishnappa, Founder-Director, Science Adda

ScienceAdda Learning Innovations, a Bangalore-based venture, has signed a licensing agreement with Discovery Kids, operated by Discovery Networks Asia-Pacific, to build an experiential learning platform through educational pavilions and travelling road shows for children. This is a first-ever tie-up of its kind, with both entities coming together to launch a series of educational initiatives aimed at de-mystifying science in everyday life.

Facilitated by Mumbai-based licensing firm Dream Theatre, this association seeks to create a new avenue for children to experience science through a hands-on- minds-on approach.

The Discovery Kids-ScienceAdda modules will use simple experiments to explain how science comes into play in everyday life. With a primary target audience of 7- to 15-year-olds, Discovery Kids-ScienceAdda Pavilions are built as suitcase model that take learning science right up to the customer’s doorstep. The objective is to experience science in a story telling format whereby children will be able to relate to real life scenarios. The initiative will allow kids to explore scientific themes like Sound, Light, Water, etc., in a fun way through audiovisuals and experiences. In simple terms, the mantra is ‘Hands On = Minds On’. Branded merchandise will also be sold at the pavilions.

The Discovery Kids–ScienceAdda collaboration will also launch Hobby Kits, which engage children through Do-It-Yourself Kits (available with a one-year subscription), group assignments and participation in science competitions. Another extension to the venture are the Science Conclaves which are aimed at bringing science teachers, researchers and students onto a common platform for interactions to aid a better understanding of science.

Rahul Johri, Senior VP and General Manager, South Asia, and Head of Revenue, Pan Regional Ad Sales & Southeast Asia, Discovery Networks Asia-Pacific, said, “We are pleased to be in partnership with ScienceAdda to bring scientific exploration to kids in a hands-on and playful way. Discovery Kids and ScienceAdda will offer child-intuitive learning experiences across the country. The venture fits in very well with the Discovery Kids’ Ignite Your Imagination positioning.”

Kumar Nagaraja, Founder Promoter & CEO, ScienceAdda Learning Innovations, stated, “ScienceAdda has been passionate about bringing in Science Experiential Learning to children. We believe Discovery Kids shares the same passion and this partnership will allow us to touch children’s lives across the country.”

This tie-up is yet another unique association helmed by Dream Theatre, and Jiggy George, Founder and CEO, commented, “We are proud to be the connecting link between Discovery Kids &ScienceAdda. I believe that if children are given a fun-based platform to education, the joy of learning and the depth of comprehension scales unbelievable heights.  Who knows, we could be nurturing India’s next big scientists!”

Brave the rains with spunky umbrellas

Monsoon-Umbrella-by-Dream-Theatre

Dream Theatre brings the magic of Angry Birds, Kung Fu Panda, and more ~

Bringing joy while battling the weather gods this monsoon season are spunky umbrellas that bear images of global cultural phenomenons such as Angry Birds, Madagascar, Shrek and more. 

Dream Theatre Pvt Ltd, a premier Indian licensing firm with rights to represent some of the most iconic brands in the world like Angry Birds, FIFA, Power Rangers Samurai, WWE among others, in association with their licensee Swadesh Essfil Pvt Ltd, now brings you branded umbrellas. Featuring the much loved Angry Birds, in their Classic and Space versions, the range finds a unique place at retail.

Adding variety to this season’s must-have accessory are the iconic characters from the Dreamworks stable which include Kung Fu Panda, Madagascar, Shrek and more. While some of the visuals take over the entire umbrella dome, some others are interjected with bright & sunny colours, giving sheen to the collection

Available at over 2,500 key retail and standalone stores besides leading e-commerce portals, the umbrellas cost upwards of Rs 425.

Mr. Jiggy George, Founder & CEO of Dream Theatre comments, “We are thrilled to present this range of unique, vibrant umbrellas featuring Angry Birds & the Dreamworks stars which also include Turbo, the latest animated movie releasing this July. The umbrellas are sure shot mood lifters, which one would love to show off, this monsoon season.”

With heavy showers lashing out across the country, the Angry Birds and Dreamworks umbrellas are surely going to make you walk down the lane with a happy refrain, singing in the rain.

About Dream Theatre:

Dream Theatre is a brand management and licensing agency that creates and manages iconic brands in the kids & youth space in South Asia. Dream Theatre represents Warner Bros. Consumer Products for core portfolios of Promotional Licensing, Food and Beverages and Personal Care. In addition, for all licensing categories and portfolios, Dream Theatre represents Rovio for Angry Birds, DreamWorks Animation, Noddy, Skelanimals, World Wrestling Entertainment, Saban Brands for Power Rangers Samurai, Sanrio for Mr. Men Little Miss and the Discovery Enterprises portfolio for Animal Planet, Discovery Kids, Discovery Channel, Discovery Expedition, LA Ink, Miami Ink and American Chopper. Dream Theatre’s latest forays are with fashion brands like Von Dutch, sports brands like FIFA & Indian superhero Krrish.

FIFA World Cup Adds Indian Agent

FIFA-2014-Official-Logo

Pacific Licensing Studio, the FIFA licensing agent in South East Asia, has appointed Dream Theatre as its sub-agent in India for the FIFA World Cup.

Dream Theatre is now planning a full range of products for the sporting event, which is set to take place in Brazil in 2014.

The range will include apparel, accessories, footwear, sporting goods, back-to-school supplies, stationery, home furnishings, eyewear and computer accessories.

“Football is gaining popularity in India and the FIFA World Cup is an epic event,” says Jiggy George, founder and chief executive officer, Dream Theatre. “We are proud to be associated with FIFA and are looking forward to unveiling a fantastic merchandise program which will dovetail with the event.”

Dream Theatre Launches Power Rangers Samurai Merchandise in India!

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Mumbai: Dream Theatre, the Brand management and licensing enterprise based in Mumbai is all set to launch a merchandise range based on the action –adventure series Power Rangers Samurai in India. The long-time running hit show owned by Saban Brands is telecast on both Nickelodeon and Sonic and enjoys a big fan following.
The New Power Rangers Samurai collection targeted at audiences between ages 4 – 14 years, ranges from Toys, Apparel, Footwear and Publishing to Sporting goods like Skateboards and Cycles.  The price range of Back to school supplies is Rs. 150 – Rs. 350; School Bags are available between Rs. 500 – Rs. 1500, Sporting Goods are priced between Rs. 900 – Rs. 2500 and the toys range is available from Rs. 300 upwards. The publishing program includes story and activity books, priced between Rs. 250 – Rs. 450. The Kids’ apparel range is priced between Rs. 499 – Rs. 649 and will be complimented by an exciting footwear collection priced between Rs. 299 – Rs 749.
A glimpse of the collection:
 
Water Bottles – Back To School
School can now be much more fun with kids carrying their favourite Super heros in the form of Water Bottles.
Available in 800+ stores
Price Range: Rs. 150 to 350
 
Lunch Box – Back To School
Lunch was never so exciting. Take breaks with your favourite characters from Power Rangers
Available in 800+ stores
Price Range: Rs. 150 to 350
Skateboards – Sporting Goods
Now you can also play with the Power Rangers.
Skate on the fabulaous collection of Scateboards designed especially for kids.
Available in approximately 125+ stores
Price Range: Rs. 900-2500
 
Scooterettes – Sporting Goods
Playing has now become much more exciting with Power Ranger Scooterettes. Now have loads of fun rides with friends and enjoy every bit of the excitement.
Available in approximately 125+ stores
Price Range: Rs. 900-2500
The collection will be available at 800 plus outlets across India which includes stand-alone stores and large format stores like Lifestyle, Shoppers Stop, Hypercity, Pantaloon, Central, Crossword, Landmark and Hamleys amongst others.
Commenting on the launch, Mr. Jiggy George, Founder and CEO, Dream Theatre Pvt. Ltd., says, “The Power Rangers franchise is the first boy action brand that has stayed alive and resonant for nearly two decades. Dream Theatre is excited to deliver excitement to the fans in India with a slew of authentic Power Rangers Samurai merchandise. With apparel, footwear, toys, publishing, bicycles, school supplies and stationery products all set to launch, new episodes on both Nickelodeon and Sonic, the franchise promises to go from strength to strength”
The Power Rangers franchise launched in 1993 with “Mighty Morphin Power Rangers” and is entering its 20th anniversary year in 2013. Dream Theatre is the agency appointed by Saban Brands and represents Power Rangers Samurai in India for Licensing and Merchandising.
This November, Dream Theatre Pvt Ltd is all set to be part of Saban’s ‘power’ful reach and success. Power Rangers airs Monday – Friday at 7.00pm on Sonic and 4.00pm Saturday – Sunday on Nickelodeon.

Bata India introduces Angry Birds Range for kids

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Angry Birds is an epidemic the world over and is rapidly taking over the kids across the globe. I wont be surprised if they will be added to text books as a new species of birds 🙂 Bata India, one of our favourite shoe brands is the latest entrant and we are sooooo happy. If you are wondering why its simple quality + characters makes a happy mommy.

Bata India’s collection of Angry Birds merchandise, offers school shoes, casual shoes and accessories for children and teenagers.  With trendy design’s that are comfortable and mix & match of various characters from the popular angry birds – red, blue, black, boomerang etc.

The collection is an assortment of rubber thongs, slippers, eva (Injection) range along with school shoes and socks for the age bracket of 2 years to teens. This range offers a colour splash in casual canvas shoes for kids 6 year olds onwards until teenagers. What we absolutely love are the prices.  Priced between Rs.299 to Rs. 999, the collection is available in bright and vibrant colours across at all Bata stores and online @ www.bata.in

When its Bata you know it will be comfortable and long lasting. After all they have the trust of moms for over so many years. So moms don’t hesitate buying these birds that chirp comfort and quality at great prices.

Dream Theatre all set to roll out original licensed Angry Birds merchandise in India

Dream-Theatre-Pvt-Ltd-Logo

Angry Birds, the mobile game of wingless birds and their battle against egg-stealing, grunting pigs will complete three years of existence later this year and their huge fan base in India now get a chance to touch and feel the brand via licensed merchandise thanks to Dream Theatre, Rovio’s licensed merchandising agency in India. The most popular mobile game in history has already transcended into other platforms, real-life outdoor games and various aspect of popular culture across continents.

140 original licensed products have already rolled in the market across categories ranging from adult apparel, plush toys to stationery and gifts and novelties. This festive season will see a bigger splash with another 350 odd products across Footwear and Footwear Accessories, Kids apparel, Fashion bags, and even Furniture.

The Angry birds licensed products will be available in 600+ stores and at all prominent department and Multi Brand Outlet stores. Among the major players looking forward to push ahead these unique products are the footwear giant Bata, specialty stores like Hamleys, multiband majors like Shoppers stop, Lifestyle, Pantaloon, specialty retailers like Crosswords and Hypermarkets like Hypercity.

The Indian retail market, always sensitive to global trends, has already seen the entry of Angry Birds products but true fans are aware that almost all of them were illegal, unlicensed copies. This is all set to change with the real products now in the grasp of fans in India. Dream Theatre holds licensing and merchandising rights to other iconic brands like Discovery brands, DreamWorks brands, Mister Men, Power Rangers, Warner Bros. brands in select categories, and World Wrestling Entertainment.

Jiggy George, Founder & CEO, Dream Theatre Private Limited, said “The popularity of Angry birds is really phenomenal and the first of its kind for the Indian market where majority of licensed merchandising so far has hinged on TV exposure. This simple and fun game has captured the imagination of fans and we are excited to be the “bridge” for fans- allowing them to own merchandise of this sensational brand!”

The about-to-strike Angry Birds phenomenon is a good indicator of how the Indian retail market has warmed up to the concept of licensing, which is commonplace in the West. And with the popular game hitting retail stores of multiple format this Diwali, it is also bound to make several buyers aware of licensed goods.

Dream Theatre is the agency appointed by Rovio and represents Angry Birds in India for Licensing and Merchandising.

Bata to offer Angry Birds merchandise

Bata-india-Store-Front

Mumbai: Bata India, manufacturer and retailer of footwear, are introducing a new collection of Angry Birds merchandise.

They are offering school shoes, casual shoes and accessories for children and teenagers.

The design’s created are trendy, comfortable and mix and match of various characters from the popular angry birds – red, blue, black, boomerang, the company said.

Bata India Rajeev group managing director Gopalakrishnan said, “With this association, we look forward to further strengthen relations with our younger audience. With a variety of products for pre-teens and teens, we are very excited to launch the ‘Angry Birds collection’ that will make every purchase made by the customer worthwhile for them. With increasing popularity of Angry Birds amongst the youth, these attractive styles & designs are surely to entice the younger customers.”

Dream Theatre, Rovio’s (creator of Angry Birds franchise) representation agency in India secured the Angry Birds Bata India partnership.

Dream Theatre CEO and founder Jiggy George added, “We are thrilled and very proud of the Bata Angry Birds footwear range as it offers Angry Birds fans in India the best of both worlds, authorised Angry Birds merchandise and the Bata product promise!”

Priced between Rs 299 to Rs 999, the collection is available across all Bata stores and online

Angry Birds Frenzy Exclusively at Bata

Angry-birds-online

India’s largest manufacturer and retailer of footwear, Bata India, adds another laurel to its name. Bata India introduces a new collection of Angry Birds merchandise, offering school shoes, casual shoes and accessories for children and teenagers. The design’s created are trendy, comfortable and mix & match of various characters from the popular angry birds – red, blue, black, boomerang etc.

The collection is an assortment of rubber thongs, slippers, eva (Injection) range along with school shoes and socks for the age bracket of 2 years to teens. This range offers a colour splash in casual canvas shoes for kids 6 year olds onwards until teenagers. One can also look out for a funky choice of accessories as well as bags both casual and for school in the new range.

Comment

ing on the launch, Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata India Limited said, “With this association, we look forward to further strengthen relations with our younger audience. With a variety of products for pre-teens and teens, we are very excited to launch the ‘Angry Birds collection’ that will make every purchase made by the customer worthwhile for them. With increasing popularity of Angry Birds amongst the youth, these attractive styles & designs are surely to entice the younger customers.”

Priced between Rs.299 to Rs. 999, the collection is available in bright and vibrant colours across at all Bata stores.

Dream Theatre, Rovio’s representation agency in India secured the Angry Birds Bata India partnership. Jiggy George, CEO and Founder, Dream Theatre, said, “We are thrilled and very proud of the Bata Angry Birds footwear range as it offers Angry Birds fans in India the best of both worlds, authorized Angry Birds merchandise and the Bata product promise!”