Angry Birds Rock Oberoi Mall, Mumbai

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Oberoi Mall, one of Mumbai’s leading retail malls, knocked out competition by adding an Angry Birds twist to their End of Season Sale this January! The mall had an Angry Birds gaming zone and also played host to the iconic Angry Birds ensuring a massive increase in footfalls with kids ensuring that parents chose Oberoi Mall as their shopping destination over others. Customers shopping for INR 3000/- and above stood a chance to play the “Knock the Pigs” game set up in the Mall atrium and win Angry Birds merchandise. In addition, Angry Birds fans had a chance to meet the Angry Birds in the grand finale of the event!

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For more information on how to add Angry Birds power to your events, contact us at info@dream-theatre.co.in and watch this space for more Angry Birds news!

Simpson’s fans in the country can now bring the family home!

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The Simpsons have been TV’s first family more than two decades worldwide and their fan following in India is no less. The Simpsons are in fact one of the hottest licensing properties across categories in India and all Simpsons fans are in for a treat with a slew of Simpsons products launching in 2016. Planet Superheores launches Simspons Tees, Bags, Wallets, Mugs, Mobile Cases, Laptop sleeves, Bar accessories and many more really cool Simpsons products.

Simpsons Product Pictures:

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Grab them all at www.planetsuperheroes.com and all leading e-commerce sites.

Dream Theatre Launches Beebop Books

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We are thrilled and  proud to announce the launch of Beebop books,  published by Harper Collins India. Beebop,  the brand, is conceptualized and owned by Dream Theatre.  It is India’s first home grown pre-school and infant brand and is a celebration of early childhood as much as it is of parenthood. Publishing is the latest addition to Beebop’s other categories of toys, gift sets and sleep essentials for infants and toddlers.

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The Beebop series of graded readers has  three levels. Each level consists of four story books and four accompanying activity books. The just launched level 1 books, bring alive a magical world where Beebop, the friendly bee takes Sarah, Jay, Zoya and Zubin on many marvelous adventures. The books bring to light the element of wonder filled fantasies, make belief worlds and values of friendship, fearlessness and adventures.

The books are available across various book stores, leading online stores and will soon make their appearance at book fairs, exhibitions and school fairs. Each book is priced at Rs. 75/- and the gift set of 4  story and 4 activity books comes at a special price of Rs. 499/-

Click here to buy!

Angry Birds a big hit with Chandigarh kids!

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Chandigarh’s biggest retail extravaganza at Elante Mall saw kids arrive in large numbers at the mall to take part in the ‘meet and greet’ session with their favorite stars, the ‘Angry Birds’.

The seven day carnival ringing in the New Year had various Angry Birds activities like ‘Knock out the Pigs’, ‘Target the Pigs’, Color the Birds, Angry Birds Puzzle zone and Angry Birds flash mob. Kids and parents enjoyed every moment of hanging out with their favourite stars, the ‘Angry Birds’ and getting their photos clicked with them for keepsakes.

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Watch this space for more exciting news for Angry Birds!

Pokemon rocked at World Children Expo ’15

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Pokémon rocked at the World Children Expo, Delhi. This was the first time where Pokémon had a meet and greet with the fans in Gurgaon, Delhi. And we wouldn’t shy away from the fact that Pokémon steeled the show!

Pokémon kid’s all time favorite character at the event encouraged footfalls and gave an opportunity to experience the brand up-close.Last year, one of the major attractions of the event was Angry Bird zone but this time it wasn’t just one. The event had two major stars to excite the crowd, Pokémon and Angry Birds; the two of the favorite characters amongst kids. At World Children Expo 2015, Kids had an amazing time meeting and getting clicked with their favorite characters, Pokémon & Angry Birds.

Visitors both kids and youth enjoyed the opportunity to play live Angry Bird games in Angry Bird Zone and also participate in Pokémon gaming zone!

Participating in World Children Expo has always been fun but this time it was even more exciting for us to see the response which Pokémon received. The excitement was appreciable when Pokémon performed for the audience. The grand success of this event signals more such events coming up in near future.

A good time was had by all

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Here’s Pikachu meeting his fans. Looking at their smiling faces made us feel warm and fuzzy inside.

 

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The grand success of those carried out in the past, signal more such events coming up in near future. Stay tuned!

Camlin offers Pokémon stationery; Camlin has collaborated with Pokémon

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The worldwide phenomenon Pokémon made a powerful come back in India last summer with its launch on Hungama TV. Launched on 19th May 2014 the show is been touted as the best kids show launched in 2014.  Dream Theatre Pvt Ltd. which represents Pokémon, the children’s entertainment staple for content syndication and merchandising in India and South Asia, have stared ramping up for continued success by launching Pokémon merchandise.

Dream Theatre has done a formidable merger by collaborating with the stationery giant Camlin. Camlin has collaborated with Pokémon, with this launch there will be a range of Pokémon Sketch pens, Oil Pastels, Mechanical pencils and Fountain pens. The product range will carry the two leading characters from Pokémon Ash and Pikachu.

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The products will be priced at Rs. 30, Rs. 20, and Rs. 45 respectively. These products will be launched in the modern retail outlets in India.To support this up-beat product launch Camlin have built a Digital campaign which involves online gaming, contest, fun activities and some fun facts about the brand.

It’s a fun activity! Jump into an exciting world of Camlin Pokémon Carnival! Participate in these fun activities with your favorite Pokémon characters, collect maximum points and win Camlin Pokémon goodies!! To participate, Click:  http://www.kokuyocamlin.com/pokemon/ 

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Pokémon consumer products program ramps up: Dream Theatre

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Pokémon is a popular international brand with a slew of TV serials, movies, video games, toys and consumer products. The show is syndicated by Dream Theatre to Hungama TV, marking the former’s foray in the content syndication space adding to an already-existing licensing and merchandising business in India and South Asia. .

Dream Theatre helped re-launched this brand in India and South Asia in not only Syndication but also Licensing and Merchandising. This global entertainment brand is ramping up for continued success following the launch of licensed Pokémon products.
Dream Theatre has kicked-in the second phase of making the merchandise available for its fans. Having partnered with Hungama TV, the TV show continues to be amongst the top rated kid’s animation content on television.

The number of licensees for Pokémon is growing slowly and we are assertive about the program getting accelerated by the end of this year.
Pokémon products are currently available in following categories:
1) Bags, Back to School products
2) Kids apparel
3) Plush
4) Plastic ware
5) Stationery
& many more to be launched by the end of this year!
Pokémon’s phenomenal success in India demonstrates the power of this brand, Jiggy George founder and CEO of Dream Theatre says, “We are incredibly excited to bring a wide range of Pokémon products to its fan”

Twentieth Century Fox Consumer Products appoints Dream Theatre as new licensing agent in India

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Twentieth Century Fox Consumer Products announces today the appointment of Dream Theatre as its new licensing agent in India effective immediately. Dream Theatre will establish and grow the licensing business for Fox Consumer Products’ portfolio of TV and film brands including The Simpsons, Family Guy, Sons of Anarchy, Ice Age, Rio, and Avatar, among others in the market.

The Fox portfolio has the distinction of not just having properties across movies and television, its legions of fans cut across age groups of kids, teens, youth and adults making it one of the most sought after propositions in India and across the world. The addition of Fox properties to its portfolio reinforces Dream Theatre’s leading position in India with its three verticals of Entertainment, Sports and Lifestyle.
“We are delighted to have Dream Theatre as our new licensing agency in India,” said Pinky David, Vice President Asia Pacific, Twentieth Century Fox Consumer Products. “Their leadership and brand-driven creative approach makes them the perfect partner to continue exploring new consumer targets and expanding our retail reach in this very important territory.”
Dream Theatre will further establish all Fox Consumer Products brands in the Indian market with a focus on franchise building and retail expansion. Dream Theatre’s great reputation and truly unique approach to building brands and keeping them relevant locally allows Twentieth Century Fox Consumer Products to continue to expand the business in a country that is now the world’s third largest economy.

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Twentieth Century Fox theatrical film releases have performed superlatively with Ice Age and Rio featuring in the top 5 animated films in India. On the television series front, The Simpsons, Family Guy, Modern Family and 24 air on India’s leading English Entertainment channels like Star World, Comedy Central, Zee Café and others making the brands household names. The avid fan following makes India a leading potential market for Twentieth Century Fox Consumer Products.

“We are thrilled and are extremely proud to have been chosen as Fox’s partner of choice in India. We aim to make Fox one of the largest licensing propositions in India with its sheer diversity of appeal and its legendary popularity,” said Jiggy George, Founder and CEO of Dream Theatre.

The Fox partnership will allow Dream Theatre to unleash the power of Fox in India in the form of apparel, toys, stationery, home furnishings, gifts and novelties and more through licensees. Fans in India will now be able to buy authentic licensed merchandise which will be available at retail and online portals at price points ranging from INR 99 to INR 3000, making it possible for every fan to own their favourite Twentieth Century Fox movie or TV series merchandise.

Woodstock Merchandising partners with Green Gold Animation to create apparel for its top properties!

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Come July, children can flaunt their love for their favourite superheroes Chhota Bheem and Mighty Raju through a special apparel line.

Apparel merchandise company Woodstock Merchandising has joined hands with Green Gold Animation as the official licensee for the children’s apparel range of its properties Chhota Bheem and Mighty Raju.

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Fans of these cartoons can look forward to a wide variety of products including t-shirts, shirts, skirts, pants, leggings, shorts and capris.

The apparel range of Chhota Bheem and Mighty Raju will be available in a price range of Rs.299 to Rs.899. The range would be distributed by Woodstock in select Hypermart and Departmental Store formats across India.

Dream Theatre bags licensing deal for Candy Crush in India

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Now, India’s love of Candy Crush Saga will be just as sweet and a little more chic! Dream Theatre Pvt. Ltd., one of the pioneering brand management and licensing agencies in India, has secured licensing and merchandising rights for Candy Crush Saga in India, the cross-platform game created by King Digital Entertainment, a leading interactive entertainment company for the mobile world.
Candy Crush Saga is a match three-puzzle game that was launched in 2012 for Facebook, and later as a mobile app for smart phones. While it has remained one of the top grossing games in the chart, it’s recently launched sister title Candy Crush Sage is also hugely popular. Together, they draw around 91 million players every day*. In order to leverage it’s unmatched following, Dream Theatre will help King to build its licensing programme for the emerging market of South Asia. It will build a varied portfolio of designer apparel, accessories, handbags, shoes and home furnishings.

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Dream Theatre is collaborating with and seeking licensees across categories like young adult apparel, gadget accessories, fashion accessories, candy, gifts & novelties. The products will be rolled out in 2015.

*Daily Active Users of Candy Crush Franchise (Candy Crush Saga and Candy Crush Soda Saga combined) as of Q4 2014.