Madagascar 3 – Shoppers Stop Retail Activation
One of the most eagerly awaited movies from the DreamWorks stable, Madagascar 3: Europe’s Most Wanted was released on June 8, 2012 in India.
To build buzz and create a launch pad for the official movie merchandise, and Dream Theatre partnered with Shoppers Stop to create a 360 Degree activation at retail.
This led to poduct presence in stores across categories, visual merchandising, meet and greets, promotional offers, database mailings and loyalty magazine tie-ups among other initiatives.
As a result of these efforts, Madagascar 3 emerged as a very successful licensing venture with one of the most exciting theatrical merchandise launches in India!