Just ‘F’ 143

just-f-logo-and-heart-illustration

Mojostar, a joint venture between Dream Theatre and KWAN Entertainment, launched its second celebrity, co-created brand Just F, a female-only fitness and fashion brand with Jacqueline Fernandez. Mojostar is founded by two industry veterans – Anirban Blah, founder and MD of KWAN entertainment and Jiggy George, founder,  and CEO of Dream Theatre. What does ‘F’ mean in the Brand name? …

Pokémon in India

pokémon-licensed-products-in-india

Japanese properties have always been a big draw in for kids in India on television and its no surprise that Pokémon scores very high in India on popularity not just on the content side, but also on brand recall, popularity, and merchandise. Millions of kids tuned into the show in the early 2000s when it …