Toy Story- Mattel buys Hit- the home of Bob the builder, Thomas the tank engine, Barney etc!

Wow! The large toy companies are blurring the lines between toy and content!¬†Mattel has bought out Hit Entertainment -the much loved home for Thomas the tank engine, Bob the builder, Barney etc. This is the second toy company that has shown serious effort at forging ties with content and broadcasters. First, Hasbro tied up with …

RA-One is a pioneer in Indian movie licensing & merchandising!

Star Wars has made more monies on licensing and merchandising than Box office! Today, more licensees are shying away from movie licensing. They say, shorter life cycles of the movie business as the prime reason. Hollywood films have created a science out of extending life cycles: Theatrical launch followed by home video, merchandising, TV syndication …