Category Archives: Merchandise


Licensing Trends to watch out for in India

August 18, 2017 | Comments Off
While the global licensing business is pegged at US$ 251.7 billion and India is one of the 3 emergin...
Izak Birthday pic

Shopping for Kid’s Birthday Parties – Yamini Kalyan

July 14, 2017 | Comments Off
Kid’s birthday parties are no more about homemade s...
Smiley x Zara - kid apparel

Smiley rolls out Zara Kids apparel campaign

June 28, 2017 | Comments Off
Smiley has teamed up with retailer Zara for the launch of a new children’s collection. Having p...

Talking Tom in India!

May 2, 2016 | Comments Off
If you have a smartphone savvy kid at home, chances are that not only they know about Talking Tom bu...

Angry Birds Rock Oberoi Mall, Mumbai

February 8, 2016 | Comments Off
Oberoi Mall, one of Mumbai’s leading retail malls, knocked out competition by adding an Angry Bird...