THINK LICENSING. THINK DREAM THEATRE.
The excitement is palpable and football fever is in the air, what with the Football Under -17 World cup India being barely 2 weeks away. It is the first time that India is holding a FIFA event and that it is an Under -17 World Cup is doubly apt because India has the largest youth …
Continue reading “Spotlight – FIFA Under 17 World Cup India”
This week’s ET Brand Equity mapped the rising influence of Sports in India, the emergence of domestic leagues across Kabbadi, Hockey, Football, Tennis, Wrestling, etc, the journey of Sports into mainstream Bollywood with certified hits like Mary Kom, Dangal, Chak De India, to the rising power of A list Sports celebrities. This massive growth in sports …
While the global licensing business is pegged at US$ 251.7 billion and India is one of the 3 emerging markets to watch along with Central America and China, what’s interesting is the route the growth story is taking in India. Entertainment Licensing continues to lead the trend, globally, but what’s interesting is to see how …
Continue reading “Licensing Trends to watch out for in India”
A lot of you may be confused if we say that we at Dream Theatre are in the business of licensing and merchandising. What if we ask you- Have you heard of Angry Birds, Real Madrid football club, Pokemon, Smiley and it’s likely that you say ” Of course!” If you see any products of …
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Our COO Jibi George is a HUGE sports enthusiast. So, when we wanted to feature an article about the business of sports licensing, he was more than happy to share his views on the same. Read on and find out what he has to say about the growth of this fascinating business opportunity which is gathering momentum by …
This started as a casual conversation over lunchtime yesterday and has extended far beyond. Yamini our resident quizzer asked Paavan our rookie sales guy, as to why he decided to sport facial hair and does he actually think it offers gravitas to close a juicy sales deal to get the cash register ringing? Now …
Contestants can win up to $100,000 on the mobile game adaptation hosted by Mario Lopez A game show adaptation of Candy Crush, the smash hit mobile game, is coming to CBS this summer and we can’t wait for it to come to India! Hosted by Mario Lopez, the hour-long show will feature four teams competing against each …
Continue reading “Candy Crush coming soon to a TV screen near you!”
Summertime is fun-time! School’s out and the kids are looking to be entertained. From 12th May to 4th June, for 4 weekends in a row, The Angry Birds (Red & Chuck) enthralled their fans and had them dancing to their tune, quite literally! LIVE meet & greets are a HUGE draw for family audiences (pester …
Continue reading “When the Angry Birds took Xperia Mall, Pallava CIty by storm!”
Rarely do marketers get to see the mass hysteria like the current Pokémon GO craze that a brand can generate and when it happens, it’s the opportunity to learn from and leverage via association. While the big guys like Nintendo whose stock went by 120% since Pokémon GO launched on 5th July and Apple poised …
Continue reading “Pokémon Licensing and India Opportunities”
If you are an addict of the Angry Birds game, The Angry Birds Movie could be your cuppa this weekend. The movie released on 27th May across 600 screens and three languages flew to the top of the Box office with a gross opening of Rs. 12.8 crore over the weekend. While the movie is doing spectacularly …
Continue reading “Slingshot yourself to theatres and watch Angry Birds Movie!”