Interesting math on the recovery strategy for Ra-one.There have been whispers in trade circles that Shah Rukh Khan’s reckless spending on Ra.One may cost him dear….
We toast the first Indian Bollywood superhero! Shahrukh Khan has ensured that he has leveraged it over all influence points. Usually, brands are built and then extended. In this case Ra-one is incidental. Its all about SRK! http://www.apunkachoice.com/photo_gallery/parties_events/gid200001286-shahrukh_khan_launches_raone_mcdonalds_happy_meal/
Wow! This sure is a unique partnership! Skechers USA, Inc. (Primary business is shoes!) is working with McDonald’s to launch a three-week Happy Meal promotion with Twinkle Toes by Sketchers, which started August 26 in the U.S. and Canada. During the promotion, Happy Meal customers can receive one of six clip-on miniature Twinkle Toes by Skechers toy shoes, while supplies last.
In addition to McDonald’s, Sketchers has extending its brand to numerous global licensees to produce a wide range of products, including sporting goods, children apparel, eyewear and luggage.
India has been facing a political diversion to the corruption crusade. In all of this, there has been no answer on the government stance with foreign direct investment in Retail. FDI for single brands is allowed. However, multi brands are still not allowed. We believe two of the three variables that drive licensing is alive and kicking in India. We have an inexpensive and vibrant media- people have access to the brands! We also have a purchasing class. What’s missing is retail growth. FDI in multi brands will fuel the growth! We wait…