dtoldblog, Author at Dream Theatre

March 11, 2016December 20, 2017

The Simpsons, a television and cultural phenomenon.

The Simpsons is not just an animated sit-com, it’s a cultural phenomena beyond compare! What stands out about the Simpsons, is how effortlessly it has been weaving humour into its plot along with a commentary on contemporary culture: from books to music to movies and becoming a part of our pop culture! Its popularity doesn’t just mean fans from ages 7 to 70 across the world who tune into the show, but also multitudes of fans who dig the merchandise, making it into one of the top merchandise properties across the world and in India.

Check out the link see how The Simpsons have been uncannily predicting future trends for a fun Friday read!
and
Click here to buy Simpson’s range of authentic merchandise in India www.planetsuperheroes.com/collections/simpsons.

For more information on Simpsons merchandise and licensing opportunities, please contact us on info@dream-theatre.co.in

March 7, 2016December 19, 2017

Angry Birds addiction continues to reign supreme!

Dream Theatre is proud to share some egg-citing news!! The Cadbury Gems promotion which leverages the power of the Angry Birds settling scores with the pigs not only scores with consumers, but gets kudos from Brand Equity’s elite consumer panel which chose the Angry Birds Gems TVC as the Best ad!
Click HERE to read!

And with the Angry Birds movie just around the corner, there is a lot more Angry Birds action in store! Watch this space for more news and write to us at info@dream-theatre.co.in for solutions to add Angry Birds power to your brand!

February 29, 2016December 20, 2017

Pokémon makes its mark on retail shelves across India.

As a part of the Spring Summer Pokémon collection, more than 250 products will be available across stores Pokémon products will be available across stores in India and all leading online market places. The range boasts of Back-to-School which includes School Bags, Pencil Cases, Lunch Boxes, and Stationery. It also has a cool collection cross Kids Apparel, Swing Scooters and a line of Camlin’s Pokémon Products comprising sketch pens, mechanical pencils and oil pastels.

In addition, grown up fans of Pokémon can lay their hands on some really cool Pokémon phone covers very soon!

With its second innings on Hungama TV started in May 2014, Pokémon has become talk of the town not only on screen, but also on retail shelves. As a part of the retail strategy, we have coined a successful licensing strategy where Pokémon’s Indian licensees have launched a wide range of products and collections for Spring Summer 2016.

To read in detail refer to the Press:
http://www.retail.franchiseindia.com/article/brands/brand-licensing/Pok-mon-hits-retail-shelves-across-India.a4603/
http://mediainfoline.com/dailysoap/pokemon-makes-its-mark-on-retail-shelves-across-india/
http://www.webnewswire.com/content/pok%C3%A9mon-makes-its-mark-retail-shelves-across-india
http://news.chennaipatrika.com/post/2016/02/22/Pokemon-makes-its-mark-on-retail-shelves-across-India.aspx
http://www.desiblitz.com/content/pokemon-launches-merchandise-in-india
http://www.pocketnewsalert.com/2016/02/Pokemon-makes-its-mark-on-retail-shelves-across-India.html
For more information on Pokemon merchandise, please contact us on info@dream-theatre.co.in

February 19, 2016December 19, 2017

It’s Back-to-School time!

This Back to School season from Dream Theatre will leave you spoilt for choice. One of the widest range of Back To School Merchandise to hit stores, 2016 Back to School has merchandise from Pokemon, Hello Kitty, Angry Birds, Kung Fu Panda, Talking Tom and a host of products to choose from comprising School Bags, Lunch boxes, Water bottles, Sippers, Pencil boxes and Pouches, Stationery Sets, Mech Pencil, Fountain pens, Oil Pastels, Sketch pens and more with prices starting at Rs. 20!!!
Back to School this season is most definitely, ultra Cool!

For more information on our Back To School range, please contact us on info@dream-theatre.co.in

February 12, 2016December 20, 2017

Calling all Family Guy Fans!

the-family-guy-planet-super-heroes-dream-theatre

Rejoice all Family guy fans for you can now buy some ultra cool Griffins merchandise right here in India!! Quahog residents, Peter and Lois and their children, Meg, Chris, Stewie and pet Brianare a popular lot with Indian youth and if you are a fan of the multi award winning show, you can find its merchandise on http://www.planetsuperheroes.com/

Choose from a wide array of Tees, messenger bags, wallets starting from Rs. 350 onwards. Coming soon are phone covers, laptop decals and more. The merchandise will soon be available across your favorite e-commerce sites too. So bring home Family Guy today and watch this space for more exciting news on Family Guy!

February 8, 2016December 20, 2017

Angry Birds Rock Oberoi Mall, Mumbai

angry-bird-oberoi-mall-meet-and-greet-poster-dream-theatre

Oberoi Mall, one of Mumbai’s leading retail malls, knocked out competition by adding an Angry Birds twist to their End of Season Sale this January! The mall had an Angry Birds gaming zone and also played host to the iconic Angry Birds ensuring a massive increase in footfalls with kids ensuring that parents chose Oberoi Mall as their shopping destination over others. Customers shopping for INR 3000/- and above stood a chance to play the “Knock the Pigs” game set up in the Mall atrium and win Angry Birds merchandise. In addition, Angry Birds fans had a chance to meet the Angry Birds in the grand finale of the event!

For more information on how to add Angry Birds power to your events, contact us at info@dream-theatre.co.in and watch this space for more Angry Birds news!

January 28, 2016December 20, 2017

Simpson’s fans in the country can now bring the family home!

The Simpsons have been TV’s first family more than two decades worldwide and their fan following in India is no less. The Simpsons are in fact one of the hottest licensing properties across categories in India and all Simpsons fans are in for a treat with a slew of Simpsons products launching in 2016. Planet Superheores launches Simspons Tees, Bags, Wallets, Mugs, Mobile Cases, Laptop sleeves, Bar accessories and many more really cool Simpsons products.

Simpsons Product Pictures:

Grab them all at www.planetsuperheroes.com and all leading e-commerce sites.

January 15, 2016December 20, 2017

Dream Theatre Launches Beebop Books

We are thrilled and proud to announce the launch of Beebop books, published by Harper Collins India. Beebop, the brand, is conceptualized and owned by Dream Theatre. It is India’s first home grown pre-school and infant brand and is a celebration of early childhood as much as it is of parenthood. Publishing is the latest addition to Beebop’s other categories of toys, gift sets and sleep essentials for infants and toddlers.

The Beebop series of graded readers has three levels. Each level consists of four story books and four accompanying activity books. The just launched level 1 books, bring alive a magical world where Beebop, the friendly bee takes Sarah, Jay, Zoya and Zubin on many marvelous adventures. The books bring to light the element of wonder filled fantasies, make belief worlds and values of friendship, fearlessness and adventures.

The books are available across various book stores, leading online stores and will soon make their appearance at book fairs, exhibitions and school fairs. Each book is priced at Rs. 75/- and the gift set of 4 story and 4 activity books comes at a special price of Rs. 499/-

Click here to buy!

January 8, 2016December 20, 2017

Angry Birds a big hit with Chandigarh kids!

Chandigarh’s biggest retail extravaganza at Elante Mall saw kids arrive in large numbers at the mall to take part in the ‘meet and greet’ session with their favorite stars, the ‘Angry Birds’.

The seven day carnival ringing in the New Year had various Angry Birds activities like ‘Knock out the Pigs’, ‘Target the Pigs’, Color the Birds, Angry Birds Puzzle zone and Angry Birds flash mob. Kids and parents enjoyed every moment of hanging out with their favourite stars, the ‘Angry Birds’ and getting their photos clicked with them for keepsakes.

Watch this space for more exciting news for Angry Birds!

September 7, 2015December 20, 2017

Pokemon rocked at World Children Expo ’15

pikachu-meet-and-greet-world-children-expo-dream-theatre

Pokémon rocked at the World Children Expo, Delhi. This was the first time where Pokémon had a meet and greet with the fans in Gurgaon, Delhi. And we wouldn’t shy away from the fact that Pokémon steeled the show!

Pokémon kid’s all time favorite character at the event encouraged footfalls and gave an opportunity to experience the brand up-close.Last year, one of the major attractions of the event was Angry Bird zone but this time it wasn’t just one. The event had two major stars to excite the crowd, Pokémon and Angry Birds; the two of the favorite characters amongst kids. At World Children Expo 2015, Kids had an amazing time meeting and getting clicked with their favorite characters, Pokémon & Angry Birds.

Visitors both kids and youth enjoyed the opportunity to play live Angry Bird games in Angry Bird Zone and also participate in Pokémon gaming zone!

Participating in World Children Expo has always been fun but this time it was even more exciting for us to see the response which Pokémon received. The excitement was appreciable when Pokémon performed for the audience. The grand success of this event signals more such events coming up in near future.

A good time was had by all

Here’s Pikachu meeting his fans. Looking at their smiling faces made us feel warm and fuzzy inside.

The grand success of those carried out in the past, signal more such events coming up in near future. Stay tuned!