Candy Crush coming soon to a TV screen near you!

Contestants can win up to $100,000 on the mobile game adaptation hosted by Mario Lopez

A game show adaptation of Candy Crush, the smash hit mobile game, is coming to CBS this summer and we can’t wait for it to come to India!

Candy Crush TV Show
Candy Crush TV Show stills

Hosted by Mario Lopez, the hour-long show will feature four teams competing against each other in a massive arena. In an attempt to win up to $100,000, contestants will swing, slide, and swipe to match candies and defeat obstacles, which includes scaling a giant virtual game board.

On average, the King mobile game and its sister title, Candy Crush Soda Saga, are played 18 billion rounds per month worldwide. The series is produced by Pulse Creative in association with Lionsgate, King Ltd., and CBS Television Studios.

Candy Crush premieres Sunday, July 9 at 9 p.m. ET on CBS.

Courtesy http://ew.com/tv/2017/05/09/candy-crush-game-show-first-look/

 

Our tribute to the #SMILEY in ALL of us!

we ALL need to SMILE more often. But the news & events surrounding us whether on TV or in the newspaper are so gory and negative, it’s hard to find the time or reason to SMILE! Dream Theatre to the rescue. Starting 21st June, we decided to curate our very own mini-news catchup called SMILE OF THE DAY championed by our very own partner brand Smiley – who made his debut in France back in 1972 in much the same way, on the front page of a newspaper! we decided we’d wade through all the doom & gloom to curate at least 2-3 positive news stories for friends and family to read or just SMILE at because in the midst of all the madness there is always going to be a ‘light at the end of the tunnel’. we’ll keep updating this blog post with them as we roll them out. if you would like to join our tribe and contribute to the selection of stories mail me at sheldonaranjo@dream-theatre.co.in. Tell us what you think in the comments! To more #Smiley #Happy times

25SEPTEMBER2017

Vol 35 Our weekly salute to inspiring news which makes us smile and will hopefully make you too. We live in crazy times & sometimes it takes simple gestures to make a HUGE statement. Multi-grammy winner Stevie Wonder demonstrated this at the Global Citizen Fest in the US – read the full story here: http://nydn.us/2fpASV2  #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars #peace #brotherhood #saveourplanet

18SEPTEMBER2017

Vol 34 Our weekly salute to inspiring news which makes us smile and will hopefully make you too. This weekend was super exciting for Indians ALL over the globe as our sports stars shone bright in Cricket and Badminton! #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

Smile of the Day 12 Sep

Smile of the Day 12 Sep

Vol 33 Our weekly salute to inspiring news which makes us smile and will hopefully make you too. This week we shine a light on a football academy with a difference.Read the full story here http://bit.ly/2gWpOeR  #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

Smile of the Day 4 Sep

Smile of the Day 4 Sep

Vol 32 Our weekly salute to inspiring news which make us smile and will hopefully make you too. this week we shine a light on Astronaut Peggy Whitson who returned to Earth late Saturday, wrapping up a record-breaking flight that catapulted her to first place for U.S. space endurance.Read the full story here http://abcn.ws/2gAAX8J #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

Smile of the day 28 Aug

Smile of the day 28 Aug

Vol 31 Our weekly salute to inspiring news which make us smile and will hopefully make you too. this week we shine the light on the low-profile judge who put away a controversial godman withe a brave and landmark judgement. Read the full story here http://bit.ly/2vvv8fg #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

Smile of the day 14 Aug

Smile of the day 14 Aug

Vol 30 Our weekly salute to inspiring stories which make us smile and will hopefully make you too. this week we shine the light on “Blossom” a Bengaluru based bookstore that has an amazing story attached to it. Read the full story here http://bit.ly/2vTj7E3 #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

Smile of the day 7 Aug

Smile of the day 7 Aug

Vol 29 Every Monday we shine the spotlight on ONE piece of news which inspires us and made us SMILE! full story here http://bit.ly/2vdmcMg #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

 

1 AUGUST 2017

Smile of the Day 01/08

Vol 28 Shining the spotlight on ONE piece of news which inspires us and made us SMILE! full story here http://bit.ly/2tTimqa #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

Smile of the Day 3107
Smile of the Day 3107

Vol 27 Shining the spotlight on ONE piece of news which inspires us and made us SMILE! full story here http://bit.ly/2uPsDFj #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

Smile of the day 2807
Smile of the day 2807

Vol 26 Shining the spotlight on ONE piece of news which inspires us and made us SMILE! full story here http://bit.ly/2w2yw1a #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

 

Smile of the Day 2607
Smile of the Day 2607

Vol 25 Shining the spotlight on ONE piece of news which inspires us and made us SMILE! full story here http://bit.ly/2v6WLPh #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

 

Smile of the Day 2507
Smile of the Day 2507

Vol 24 Shining the spotlight on ONE piece of news which inspires us and made us SMILE! full story here http://bit.ly/2tVDxHj #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #achievement #shootforthestars

 

Smile of the Day 2407
Smile of the Day 2407

Vol 23 Shining the spotlight on ONE piece of news which inspired us and made us SMILE! full story here http://bit.ly/2uqOItz #SOTD #Dreamingforaliving #Inspiration #Positivity #Smile #Happiness #WorkLifebalance

Smile of the day 2007
Smile of the day 2007

Vol 22 Your daily dose of positive news from around India and the globe. Read full stories here >> 1. http://bit.ly/2ubBuR62. http://bit.ly/2tJyMAI  3. http://bit.ly/2jpYI42 source: thebetterindia.com Curated by Dream Theatre India #SOTD #ShotofHappiness #Positivity Smiley #Dreamingforaliving

 

Smile of the Day 1907
Smile of the Day 1907

Vol 21 Your daily dose of positive news from around India and the globe. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. http://bit.ly/2vB6hXd2. http://bit.ly/2uEBYCm  3. http://bit.ly/2tFi5X6   source: thebetterindia.com, positive.news Curated by Dream Theatre India

 

Smile of the Day 1807
Smile of the Day 1807

Vol 20 Your daily dose of positive news from around India and the globe. Senior citizen special today! #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. http://bit.ly/2vbQRcD 2. http://bit.ly/2tgjHX6  3. http://bit.ly/2u44QCC  source: 92kqrs.com, thehindu.com, thebetterindia.com Curated by Dream Theatre India

 

Smile of the Day 1707
Smile of the Day 1707

Vol 19 Your daily dose of positive news from around India and the globe. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. http://bit.ly/2uyZFfl 2. http://bit.ly/2t6g0nn  3.  http://bit.ly/2upmMsq  Sourced from Times of India Curated by Dream Theatre India

 

Smile of the Day 1407
Smile of the Day 1407

Vol 18 Your daily dose of positive news from around India and the globe. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. HTTP://IND.PN/2U8ERQ0 2. http://bit.ly/2po77rx  3.  http://bit.ly/2tPgCkn  Sourced from TOI, thebetterindia.com, Positive.news Curated by Dream Theatre India

 

Smile of the Day 1307
Smile of the Day 1307

Vol 17

Your daily dose of positive news from around India and the globe. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. http://bit.ly/2tKSGi1 2. http://bit.ly/2nGOzlE  3.  http://bit.ly/2ukQBe2  Sourced from thebetterindia.com Curated by Dream Theatre India

 

Smile of the day 1207
Smile of the day 1207

Vol 16

Your daily dose of positive news from around India and the globe. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. http://bit.ly/2tE0mDz 2. http://bit.ly/2vb3vHW  3.  http://bit.ly/2vb0Gqd  Sourced from thebetterindia.com Curated by Dream Theatre India

 

Smile of the Day 1107
Smile of the Day 1107

Vol 15: Your daily dose of positive news from around India and the globe. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. http://bit.ly/2u82Nil 2. http://bit.ly/2u2ZB6w  3.  http://bit.ly/2t47FQr

 

Keep Smiling
Smile of the Day 1007

Vol 14: Your daily dose of positive news from around India and the globe. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1. http://bit.ly/2tYr1uT 2. http://engt.co/2t3irq1 3. http://bit.ly/2tyhARP Link to blog in bio.

Smile of the Day
Smile of the day – 0707

Vol 13: Your daily dose of positive news from around India. #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving – read full stories here >> 1.http://bit.ly/2tY7gDX  2. http://bit.ly/2sMyf5o 3.  http://bit.ly/2tSor94

Keep smiling
Smile of the Day 0607

Vol 12 – #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving #DreamTheatreLifestyle – read full stories here >> 1.http://bit.ly/2pDYRPt  2. http://bit.ly/2urWByh  3.  http://bit.ly/2sOCZ5m

 

Keep Smiling
Smile of the Day 0507

Vol. 11 – #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving #DreamTheatreLifestyle – read full stories here >> 1.http://bit.ly/2tH5bM9 2. http://bit.ly/2tKb1My  3.  http://bit.ly/2uIf4pM

 

 

SMILE OF THE DAY
SMILE OF THE DAY 0407

Vol. 10 – #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving #DreamTheatreLifestyle – read full stories here >> 1.http://bit.ly/2uFaLM0 2.  http://bit.ly/2tDRU76  3.  http://bit.ly/2tDRU76

 

Keep SMiling
Smile of the Day 0307

Vol. 9 – #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving #DreamTheatreLifestyle – read full stories here >> 1.http://bit.ly/2shoKa3 2. http://bit.ly/2tAmDBW  3. http://bit.ly/2tA65tQ

 

SMOTD
Smile of the Day 3006

Vol. 8 – #SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving #DreamTheatreLifestyle – read full stories here >> 1. http://bit.ly/2stfOh2 2. http://bit.ly/2t7gx9F 3. http://bit.ly/2upGbpw

SMILEOFTHEDAY
Smile of the day – 2906

#SmileoftheDay #ShotofHappiness #Positivity Smiley #Dreamingforaliving #DreamTheatreLifestyle – read full stories here >> 1. http://bit.ly/2t2JzXT 2. http://bit.ly/2u0FX8Q 3. http://bit.ly/1W8aL1t

Smile of the day
Smile of the day 2806
Smile of the day
Smile of the day 2706
Smile of the day
Smile of the day 2606
Smile of the Day
Smile of the Day 2306
Smile of the Day Vol 2
Just headlines seemed more logical and user-friendly!
Smile of the Day Vol1
The 1st one!

 

Smiley rolls out Zara Kids apparel campaign

Smiley has teamed up with retailer Zara for the launch of a new children’s collection.

Having previously worked together on successful Zara Baby, Zara Woman and Zara Trafaluc ranges, the new deal sees Smiley tap into the kidswear market.

The collection features jersey t-shirts, crew neck jumpers, jogging bottoms and more, all featuring the Smiley World branding.

“After many years of collaborations, we are very happy to still see Smiley growing at Zara,” said Nicolas Loufrani, CEO of Smiley.

“We are entering many new departments and our design and marketing teams are working hand in hand, almost daily to design and promote the best possible products for each product category and consumer target.

“The extraordinary level of creativity, expertise and service the Smiley studio is providing to our DTR partners is what these incredibly professional and fast retail chains need to sustain their development.”

Smiley and Zara’s latest range is available online and in stores now.

(via http://www.licensing.biz/news/read/smiley-rolls-out-zara-kids-apparel-campaign/046132)

When the Angry Birds took Xperia Mall, Pallava CIty by storm!

Summertime is fun-time! School’s out and the kids are looking to be entertained. From 12th May to 4th June, for 4 weekends in a row, The Angry Birds (Red & Chuck) enthralled their fans and had them dancing to their tune, quite literally! LIVE meet & greets are a HUGE draw for family audiences (pester power at its best). Credit to Xperia Mall, Pallava City who went out of its way to publicise the summer carnival across print, radio, outdoor and even an ad in the local edition of Bombay Times. Experiential Marketing & Communications were the designated event organisers for all the festivities and helped ensure the events were managed well with adequate in-mall signage, well briefed MC’s and adequate prep work for the character talent and the audience. To add some more pizzaz to the Angry Birds take-over, the mall was kitted out with life-size interactive games like Smash ‘Em Up and AB-style bowling! let the pics do the talking….

AB M&G
Red & Chuck with their fans!
AB M&G
Fans playing the life-size slingshot
Angry Birds M&G
Score & Win AB merchandise!
AB M&G
Yes, there were tattoo artists on hand too!

 

 

 

 

 

Pokémon Licensing and India Opportunities

Rarely do marketers get to see the mass hysteria like the current Pokémon GO craze that a brand can generate and when it happens, it’s the opportunity to learn from and leverage via association. While the big guys like Nintendo whose stock went by 120% since Pokémon GO launched on 5th July and Apple poised to make an extra 3 billion US$ in revenue make the big business news, it is for marketers across categories to seize the opportunity, team up with Pokémon and get going with some solid, thought through and strategic associations.

A few points to ponder:

1. Pokémon is everywhere
Pokémon Go and Pokémon is everywhere and the hottest thing since its launch on 5th July across the world and in India. It has captured eyeballs and hearts and minds, garnered dedicated engagement and made news headlines like no other brand has done in years.

2. It’s got them all!
It in so longer the domain of kids, specially from a Indian context where one tends to think of it as a kids proposition because of the kids connect. Pokémon today has got kids, teens, collegiate, youth and even young adults in offices fully hooked on. So go ahead, pick your target audience and connect with them with Pokémon, they are sure playing it!

3. The perfect intersection of nostalgia and technology
A lot of the game’s success has the younger, non-kid generation redialing back to positive memories and the nostalgia of their childhood. This married with technology makes it a great choice for brands to associate with Pokémon and use the same combination to kick start a marketing engagement with consumer promotions, digital associations, ground events and brand association.

4. Think out of the box
Collecting and Saving, Internet connectivity, Fitness, Stamina are some of the hooks for companies like Banking and Insurance, Telecom Networks, Gyms, Footwear companies to consider Pokémon associations. With an audience spread across age groups, income stratas and geographies, Pokémon is not only for FMCGs, hitherto unexplored categories can be opened up with a strong association strategy with Pokemon.

5. The time is NOW
Its key to move fast and start working on the associations now so that they can come alive in the next 4-6 weeks. While experts are recognizing this as a long-term play, the first movers will always have advantage and will be rewarded for identifying and leveraging the opportunity before their competition does.

6. Go the legitimate route
Do not give in to the temptation of doing quick tactical association without getting a license. With long term play guaranteed, it is better to not get rapped on the knuckles for infringing an IP, what’s worse is that you could be inviting legal battles and penalty pay-outs. It is long term and wiser to acquire a license, get full access to artworks and information and work with the team to devise a product, promotion or association which will get the thumbs up from the fans and have you laughing to the bank.

Dream Theatre represents Pokémon for Licensing & Merchandising as well as Content Syndication in India and South Asia. For more information and association possibilities, write to us at info@dream-theatre.co.in

Slingshot yourself to theatres and watch Angry Birds Movie!

If you are an addict of the Angry Birds game, The Angry Birds Movie could be your cuppa this weekend. The movie released on 27th May across 600 screens and three languages flew to the top of the Box office with a gross opening of Rs. 12.8 crore over the weekend.

While the movie is doing spectacularly in India, fans of the film who are seeking the movie merchandise have been delighted to find cool new Angry Birds stuff hitting the shelves across the India.

IMG_1207   IMG_1212     IMG_1208

Apart from the consumer products, we have facilitated and orchestrated two associations of Angry Birds with brands like Gems and Kurkure. Here take a closer look at the brand association:

Kurkure: Kurkure to share special Bird Codes for the Angry Birds Action game. For the first time the users can unlock new games by scanning the special codes. It’s as simple as this:

kurkure AB-

Gems: Gems introduced the Angry Birds packaging along and also released a TVC for the same. (Click to view: https://youtu.be/IBvi4pBYVms ) With every pack of Gems the buyer gets a free angry bird. The aim is to collect as many angry birds as possible. 

FullSizeRender-3

 

There are more than 100 million Bird Codes in India, which are being distributed through multiple partners.

Internationally, the film has now shot straight to No. 1 in 51 markets – including the United States and China – and earned more than 288 million USD at the global box office so far.

 We are elated with the success of the movie and the merchandise! To become a licensee of Angry Birds, please contact us at info@dream-theatre.co.in  

 

 

Simpsons t-shirts available at Celio*

Catch Celio*’s new Simpsons collection in Celio* stores across the country! Priced at Rs 999/- onward, the collection presents The Simpsons in this years Spring Summer colours. Featuring Bart and Homer,  it also makes the perfect Father day gift! Watch this space for exciting updates on The Simpsons! 

        Celio_Theme02_Tee06                    CLSS16TEE013

       CLSS16TEE009                 CLSS16TEE002

Talking Tom in India!

If you have a smartphone savvy kid at home, chances are that not only they know about Talking Tom but are big fans of the app! The first ‘ Talking Tom’ app was launched in 2010 and the franchise has grown since, expanding from a series of apps to a global entertainment franchise with . An interactive brand that can engage in two way conversations with users, the app has been downloaded 3.6 billion+ times and counting across 230 countries – a true testimony to its growth in popularity!

Dream Theatre represents Outfit 7’s digital brand Talking Tom and Friends in India and South Asia and is working on rolling out a slew of products across like sleepwear, kids wear, accessories, back to school, bags, games and puzzles. The app will soon be available on Viacom’s Video On Demand platform VOOT as well.

Watch this space for more exciting news and to know how you can partner with us for Talking Tom and Friends to grow your brand and business, write to us on: info@dream-theatre.co.in

Kellogg’s and Pokémon : A fun breakfast

Dream Theatre has made breakfast super fun with its Pokémon tie-up with Kellogg’s! Every pack of  Kellogg’s has an exciting Pokémon collectible ranging from Pokémon Evolution cards to Figurines. The Kellogg’s Pokémon promotion packs are available across retail and Kellogg’s is driving awareness with 3 specially created TVC’ s playing across leading networks. 

Picture1   Picture2

 

283319_IndKelChoFrePokeCar125gCRV01_F        Wheelactiveeasylaminate650g_190907      283323_IndKelFundoPokeSle12gCRV01

With its popularity and collectability quotient, Pokémon is the best choice to power your next promotion. Give us a call to  know more! Write to us: info@dream-theatre.co.in

Partner with the Best, Partner with Dream Theatre!

Dream Theatre is proud to represent some of the most  iconic and respected brands across Entertainment, Sports, Digital and Lifestyle in India and South Asia for Licensing & Merchandising and we also to have our own brands. It thrills us to bring authentic licensed merchandise and promotions to fans across properties and contribute to growing them in India. Below is a summary overview of our brands. Click on the image to know more about the brands, the merchandise and how you can partner with us to grow your brand and business!

 DT