Author: Bighnesh Mahapatra

Pacific Licensing Studio, the FIFA licensing agent in South East Asia, has appointed Dream Theatre as its sub-agent in India for the FIFA World Cup.

Dream Theatre is now planning a full range of products for the sporting event, which is set to take place in Brazil in 2014.

The range will include apparel, accessories, footwear, sporting goods, back-to-school supplies, stationery, home furnishings, eyewear and computer accessories.

“Football is gaining popularity in India and the FIFA World Cup is an epic event,” says Jiggy George, founder and chief executive officer, Dream Theatre. “We are proud to be associated with FIFA and are looking forward to unveiling a fantastic merchandise program which will dovetail with the event.”

Angry Birds is an epidemic the world over and is rapidly taking over the kids across the globe. I wont be surprised if they will be added to text books as a new species of birds 🙂 Bata India, one of our favourite shoe brands is the latest entrant and we are sooooo happy. If you are wondering why its simple quality + characters makes a happy mommy.

Bata India’s collection of Angry Birds merchandise, offers school shoes, casual shoes and accessories for children and teenagers.  With trendy design’s that are comfortable and mix & match of various characters from the popular angry birds – red, blue, black, boomerang etc.

The collection is an assortment of rubber thongs, slippers, eva (Injection) range along with school shoes and socks for the age bracket of 2 years to teens. This range offers a colour splash in casual canvas shoes for kids 6 year olds onwards until teenagers. What we absolutely love are the prices.  Priced between Rs.299 to Rs. 999, the collection is available in bright and vibrant colours across at all Bata stores and online @ www.bata.in

When its Bata you know it will be comfortable and long lasting. After all they have the trust of moms for over so many years. So moms don’t hesitate buying these birds that chirp comfort and quality at great prices.

Angry Birds, the mobile game of wingless birds and their battle against egg-stealing, grunting pigs will complete three years of existence later this year and their huge fan base in India now get a chance to touch and feel the brand via licensed merchandise thanks to Dream Theatre, Rovio’s licensed merchandising agency in India. The most popular mobile game in history has already transcended into other platforms, real-life outdoor games and various aspect of popular culture across continents.

140 original licensed products have already rolled in the market across categories ranging from adult apparel, plush toys to stationery and gifts and novelties. This festive season will see a bigger splash with another 350 odd products across Footwear and Footwear Accessories, Kids apparel, Fashion bags, and even Furniture.

The Angry birds licensed products will be available in 600+ stores and at all prominent department and Multi Brand Outlet stores. Among the major players looking forward to push ahead these unique products are the footwear giant Bata, specialty stores like Hamleys, multiband majors like Shoppers stop, Lifestyle, Pantaloon, specialty retailers like Crosswords and Hypermarkets like Hypercity.

The Indian retail market, always sensitive to global trends, has already seen the entry of Angry Birds products but true fans are aware that almost all of them were illegal, unlicensed copies. This is all set to change with the real products now in the grasp of fans in India. Dream Theatre holds licensing and merchandising rights to other iconic brands like Discovery brands, DreamWorks brands, Mister Men, Power Rangers, Warner Bros. brands in select categories, and World Wrestling Entertainment.

Jiggy George, Founder & CEO, Dream Theatre Private Limited, said “The popularity of Angry birds is really phenomenal and the first of its kind for the Indian market where majority of licensed merchandising so far has hinged on TV exposure. This simple and fun game has captured the imagination of fans and we are excited to be the “bridge” for fans- allowing them to own merchandise of this sensational brand!”

The about-to-strike Angry Birds phenomenon is a good indicator of how the Indian retail market has warmed up to the concept of licensing, which is commonplace in the West. And with the popular game hitting retail stores of multiple format this Diwali, it is also bound to make several buyers aware of licensed goods.

Dream Theatre is the agency appointed by Rovio and represents Angry Birds in India for Licensing and Merchandising.

Mumbai: Bata India, manufacturer and retailer of footwear, are introducing a new collection of Angry Birds merchandise.

They are offering school shoes, casual shoes and accessories for children and teenagers.

The design’s created are trendy, comfortable and mix and match of various characters from the popular angry birds – red, blue, black, boomerang, the company said.

Bata India Rajeev group managing director Gopalakrishnan said, “With this association, we look forward to further strengthen relations with our younger audience. With a variety of products for pre-teens and teens, we are very excited to launch the ‘Angry Birds collection’ that will make every purchase made by the customer worthwhile for them. With increasing popularity of Angry Birds amongst the youth, these attractive styles & designs are surely to entice the younger customers.”

Dream Theatre, Rovio’s (creator of Angry Birds franchise) representation agency in India secured the Angry Birds Bata India partnership.

Dream Theatre CEO and founder Jiggy George added, “We are thrilled and very proud of the Bata Angry Birds footwear range as it offers Angry Birds fans in India the best of both worlds, authorised Angry Birds merchandise and the Bata product promise!”

Priced between Rs 299 to Rs 999, the collection is available across all Bata stores and online

India’s largest manufacturer and retailer of footwear, Bata India, adds another laurel to its name. Bata India introduces a new collection of Angry Birds merchandise, offering school shoes, casual shoes and accessories for children and teenagers. The design’s created are trendy, comfortable and mix & match of various characters from the popular angry birds – red, blue, black, boomerang etc.

The collection is an assortment of rubber thongs, slippers, eva (Injection) range along with school shoes and socks for the age bracket of 2 years to teens. This range offers a colour splash in casual canvas shoes for kids 6 year olds onwards until teenagers. One can also look out for a funky choice of accessories as well as bags both casual and for school in the new range.

Comment

ing on the launch, Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata India Limited said, “With this association, we look forward to further strengthen relations with our younger audience. With a variety of products for pre-teens and teens, we are very excited to launch the ‘Angry Birds collection’ that will make every purchase made by the customer worthwhile for them. With increasing popularity of Angry Birds amongst the youth, these attractive styles & designs are surely to entice the younger customers.”

Priced between Rs.299 to Rs. 999, the collection is available in bright and vibrant colours across at all Bata stores.

Dream Theatre, Rovio’s representation agency in India secured the Angry Birds Bata India partnership. Jiggy George, CEO and Founder, Dream Theatre, said, “We are thrilled and very proud of the Bata Angry Birds footwear range as it offers Angry Birds fans in India the best of both worlds, authorized Angry Birds merchandise and the Bata product promise!”

India’s largest manufacturer and retailer of footwear, Bata India, adds another laurel to its name. Bata India introduces a new collection of Angry Birds merchandise, offering school shoes, casual shoes and accessories for children and teenagers. The design’s created are trendy, comfortable and mix & match of various characters from the popular angry birds – red, blue, black, boomerang etc.

The collection is an assortment of rubber thongs, slippers, eva (Injection) range along with school shoes and socks for the age bracket of 2 years to teens. This range offers a colour splash in casual canvas shoes for kids 6 year olds onwards until teenagers. One can also look out for a funky choice of accessories as well as bags both casual and for school in the new range.

Comment

ing on the launch, Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata India Limited said, “With this association, we look forward to further strengthen relations with our younger audience. With a variety of products for pre-teens and teens, we are very excited to launch the ‘Angry Birds collection’ that will make every purchase made by the customer worthwhile for them. With increasing popularity of Angry Birds amongst the youth, these attractive styles & designs are surely to entice the younger customers.”

Priced between Rs.299 to Rs. 999, the collection is available in bright and vibrant colours across at all Bata stores.

Dream Theatre, Rovio’s representation agency in India secured the Angry Birds Bata India partnership. Jiggy George, CEO and Founder, Dream Theatre, said, “We are thrilled and very proud of the Bata Angry Birds footwear range as it offers Angry Birds fans in India the best of both worlds, authorized Angry Birds merchandise and the Bata product promise!”

New Delhi, August 2012 (Washington Bangla Radio) India’s largest manufacturer and retailer of footwear, Bata India, adds another laurel to its name. Bata India introduces a new collection of Angry Birds merchandise, offering school shoes, casual shoes and accessories for children and teenagers. The design’s created are trendy, comfortable and mix & match of various characters from the popular angry birds – red, blue, black, boomerang etc.

The collection is an assortment of rubber thongs, slippers, eva (Injection) range along with school shoes and socks for the age bracket of 2 years to teens. This range offers a colour splash in casual canvas shoes for kids 6 year olds onwards until teenagers. One can also look out for a funky choice of accessories as well as bags both casual and for school in the new range.

Commenting on the launch, Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata India Limited said, “With this association, we look forward to further strengthen relations with our younger audience. With a variety of products for pre-teens and teens, we are very excited to launch the ‘Angry Birds collection’ that will make every purchase made by the customer worthwhile for them. With increasing popularity of Angry Birds amongst the youth, these attractive styles & designs are surely to entice the younger customers.”

Priced between Rs.299 to Rs. 999, the collection is available in bright and vibrant colours across at all Bata stores and online @ www.bata.in.

Dream Theatre, Rovio’s representation agency in India secured the Angry Birds Bata India partnership. Jiggy George, CEO and Founder, Dream Theatre, said, “We are thrilled and very proud of the Bata Angry Birds footwear range as it offers Angry Birds fans in India the best of both worlds,  authorized Angry Birds merchandise and the Bata product promise!”

Bata has been holding a unique place in the hearts of Indians for more than 75 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most trusted name in branded footwear.

Bata India is the largest footwear retailer in India, enjoying a large market share in the organized sector. It retails through over 1250 Bata Shoe Stores located in over 500 cities across India.

For more information on Bata India, please visit www.bata.in

Rovio is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. For more information, check www.rovio.com.