The Beebop Story – The Brand, Products and more!

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Cheers to the Wonder Years!
Brand Beebop, owned by Dream Theatre Pvt. Ltd. launched in early 2010 is India’s first homegrown pre-school brand. From launch to date, our brand has loyally adhered to its original philosophy of extending the joy of parenting. Our endeavor is, to make the journey from infancy to toddlerhood and beyond a “Wonder” filled memorable experience for every Beebop baby.Our brand was launched with a robust, curated range of toys and baby essentials for newborn babies until age 36 months.  The range grew with the addition of baby apparel gift sets, baby blankets, including a host of other soft line products.The exciting, innovative extension along the way was the publishing arm of Beebop. In 2015, Beebop books were launched by Harper Kids India (An Imprint of HarperCollins Publishers). Each Beebop storybook (age appropriate for 3 + years) is brilliantly illustrated and has an activity book based on the story which can be used over time, as the child’s cognitive skills develop. This is in sync with our philosophy of extending the joy and engagement with the storybook.beebop-banner

In every category, Beebop products have stood out with its high quality of global standards, a studied understanding and thought of what a baby, as well as a caregiver, would need, unique thematic designs in the soft line range, value enriched products, affordable pricing and most importantly the story that precedes the Brand of Beebop.

Beebop has grown from strength to strength as we increase our reach on Facebook with innovative ideas and tips to make parenthood and childhood more exciting

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Today Beebop proudly offers a range of excellent quality products which are stylish and international in its appeal, all at very affordable prices. Our comforters both the hooded ones which double up as cozy swaddle cloths and the reversible summer blankets are big hits with new moms. We also offer a range of cushioned carry nests for babies and infants while on the go. This product is ideal to carry a baby in arms or offer cuddled up comfort to an infant when taken out of the home. Our apparel gift sets are theme based and refreshing in its color palette and designs. What makes us stand out is that we can boast of the tiniest little skirt sold for your little princess. Our baby girls 5 pieces gift sets in a newborn size has a little skirt instead of the quintessential unisex romper or shorts…all this and more at Beebop. keep a lookout for more as we Welcome you with love to the World of Beebop!
To know more about Beebop connect with Srishti Sud at srishtisud@dream-theatre.co.in

#ReadyToMove- Tiger on the Prowl!

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team-mojostar-with-tiger-shroff-prowl-launchMojostar, a joint venture between Dream Theatre and KWAN Entertainment, launched its first celebrity, co-created brand Prowl, a brand with Tiger Shroff. The brand will play in the active lifestyle segment with apparel and more launches in the anvil. Prowl represents youthful energy and celebrates movement in all forms – from martial arts to dance. And that reflects very well on the brand color of deep orange popping out of the black and white logo.
 
tiger-shroff-jiggy-george-prowl-launchThe active lifestyle business is a USD 7 billion market and growing really fast. While a plethora of international brands are available in the market,  none address the 18-25 years age group specifically and Prowl aims to create a dent in the market by offering a combination of style and performance aimed at a focussed target audience. 
Tiger foresees Prowl becoming a successful dominant in active wear over a time of 5-10 years and also see international opportunities over a time period of 4-5 years especially in the South East Asia markets. He is actively involved with the brand so far with almost everything. Adding his personal experience to active wear, addressing issues that consumers face and  expect an active wear brand forms the core of the brand. Products will be priced between INR 1000 – INR 3000.
 
The range is expected to hit the market by June 2018 and will be available on leading e-commerce platforms. Prowl will currently be available online only. 
For more brand creation and extension ideas with licensing, connect with our experts today!

Tiger Shroff launches active lifestyle brand ‘PROWL’

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MUMBAI: Joining the long list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first active lifestyle brand, PROWL.

The brand is jointly created and owned by Shroff and Mojostar, a joint venture between Kwan Entertainment and Dream Theatre.

This is the first brand launch for Mojostar, which has plans to create a house of lifestyle brands with celebrities.

PROWL will target young consumers, who lead a high activity lifestyle and are constantly on the move. It will feature clothing and accessories to fit the target consumer’s active lifestyles.

PROWL is expected to go live for consumers by June 2018 and products will be priced between Rs 1,000 – 3000, available on all leading e-commerce platforms.

Abhishek Verma, CEO, Mojostar said, “There is a gap in the active wear market; in products for hyperactive young Indians. We find that traditional active wear brands have over specified the products, whereas the young consumers want simplified functional products that offer great style. Products that help you look amazing, are suited for multi-functional movement and are easy to maintain, is the need of this market. We are committed to providing that.”

“I am a part of creating this brand and it feels great to be involved with everything and at every stage. This brand is a reflection of my identity and this is how I live. I love to be active through the day, which is why I want to wear something that is stylish, looks good, and yet gives me the freedom of uninhibited movement”, said Tiger Shroff.

Pegged at around $7 billion in size, active wear industry is growing at 18-20% annually. However, the space is dominated by international brands.

 

Courtesy: https://economictimes.indiatimes.com

Digital Properties and Licensing

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For a very long time, the India Licensing story was dominated by Entertainment Character licensing and more importantly, it had kids licensing called the shots.  If it was animated, it must be for kids and more importantly, it must have a strong presence on TV. 5-7 years ago, the story started changing and a new chapter started to take form. Yes, entertainment licensing continues to be the largest piece of the pie  (the LIMA Global licensing Industry Survey 2016 reported character and entertainment to be 406 million US$ at retail of the total 1263 million dollars for India ), but a few interesting narratives are now emerging.  Merchandising for Young Adults is generating a lot of interest and is growing at a rapid pace and that is encouraging because of its driving growth for the licensing market much faster than the kids’ genre.  The second myth that is getting busted is that a successful entertainment-licensing proposition must be a television property. Fashion, Sports and Digital properties which have been big genres globally and are the new kids on the licensing Block in India.  But they are sure making their presence felt.
 
Angry_Birds_New_logoLet’s focus on digital properties and the licensing connect. Yes, they are on screen properties, but they rule the roost not on TV (which was an essential tick mark earlier), but on a mobile screen or tablet. Take two of the properties that Dream Theatre represents in India: Angry Birds and Candy Crush. With 3.7 billion game downloads since its inception and a 97% brand recall, Angry Birds is one of the top mobile games in the world and giving the traditional properties some serious competition in the licensing space. As per Rovio’s 2016 Q3 earnings report, the company’s Brand Licensing division raked in revenues of US$7.9 million. In India, Angry Birds is a very strong licensing proposition too. For a property with zero TV presence back in 2011, it spawned a massive licensing programme with more than a dozen categories and 500+ products  – a never achieved before feat for a digital property. The brand has come a long way since and the Angry Birds movie’s box office performance in summer 2016 has catapulted it back into the driver’s seat. It had the top QSR (McDonald’s) and FMCG (Cadbury Gems and Kurkure) partners flocking to it for promotional partnerships and most importantly boosted sales for partners beyond targets. On the licensing front, we continue to add depth and width to its Consumer Products line and supporting partners with retail and consumer activations.
 
candy-crush-logoSimilarly, Candy Crush with hundreds and millions of players has a massive global licensing programme. Activision, the company with franchises like Call of Duty, Overwatch, Destiny, and Candy Crush is generating 300 million US$ from the Consumer Products business alone. Globally Candy Crush fans have apparel, accessories, color cosmetics, food and beverages and a whole host of Consumer products to choose from. In India, Candy Crush is again a very relevant brand with India having 194,179,982 downloads until December 2016, across the Candy Crush franchise, since its launch in 2011. November 2017 saw the launch of the Candy Crush Jewellery line in India as a collaboration with India’s celebrated jewelry designer Mrinalini Chandra. It was the first digital property in India to have a jewelry launch and the excitement has been phenomenal with top fashion magazines, fashionistas and influencers going ga-ga over it. The line is selling on Mrinalini’s website and will debut on Myntra and leading e-commerce platforms in March.
 
So strong is the digital pull in the world of content, that many properties are doing the dual route of being on TV and also available as youtube channels. Oggy and the Cockroaches which is a massive hit on TV globally and in India is raking up huge numbers on their Youtube channels with 1.1 billion views.  Oddbods another property making waves on TV has 1.18 billion views on Youtube worldwide and 99 million views from India alone. Which brings us to another recent phenomenon in the Digital licensing world – the rise of Youtube properties.  A great example is Galinha Pintadinha, also known as “Lottie Dottie Chicken”.  Created in Brazil, Galinha Pintadinha saw millions of downloads and now has a massive licensing programme, giving well-established TV properties some serious competition on the licensing front.
 
chu-chu-tv-logoAs a company, we in Dream Theatre believe that digital licensing has massive potential and will be the language of the future in the licensing world. And we are backing it fully on a global scale. Dream Theatre manages the global licensing programmes for two of the biggest youtube properties: Chuchu TV and Gummy Bear. Originated in Chennai and launched in 2013, ChuChu TV family of channels is the world no.1  channel in the family entertainment genre with 15.86 billion downloads.  ChuChu TV plays in the pre-school genre with nursery rhymes, stories and learning apps for toddlers and preschoolers and is watched and adored across 75+ countries. The franchise will see the launch of its licensing programme this year. Gummy Bear is another Youtube property which is a phenomenon in its own right with 10.26 billion views. Launching this summer are Gummy Bear apparel, soft toys, novelty toys, gaming and more!
 
In conclusion, TV and theatrical properties will continue to drive business, but digital properties are the new kids on the block. With the Internet being the medium where millennials consume their content, in coming years digital properties will gain momentum faster as will the licensing opportunities connected with them. And NOW is the time to latch on to them and grow with them. Because grow, they will.
 
 
For more information on licensing opportunities with Dream Theatre represented brands, please write to us on info@dream-theatre.co.in

How Hollywood is cashing in on appetite for branded merchandise in India

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The market for licensed merchandise in India is exploding; according to a recent report by ESP, a Group M company, licensing and merchandising (L&M) is a staggering Rs 87,000 crore plus industry in the country. This constitutes between five and seven per cent of the global L&M market, small but significant enough for every superhero franchise to flood the market with a figurine or branded accessory. However, less than 10 per cent of the total Indian L&M pie comes from Indian brands. and American pop culture rules the niche, even as studios put their might behind popular domestic television icons and Bollywood and the Indian Premier League bring out their celebrity led merchandise.For Hollywood, the L&M market in India is now an integral part of their movie marketing strategy. The pre- and post-release weeks are marked by a slew of products around the movies, their contribution to the total kitty growing at a steady clip. This year, for instance, Disney has a range of merchandise around its latest Star Wars movie (The Last Jedi) just as it had for Thor: Ragnarok towards the end of 2017. Sony Pictures too has an assortment of products ready around its latest release Jumanji 2. But none of the big Bollywood releases over the past two years (Baahubali 2: The Conclusion is the exception) have even come close. What is holding them back?

Not just child’s playMerchandise is not just a kids’ game; that is what most Bollywood producers and Indian television magnates do not understand say industry experts. So far the maximum efforts have been towards popularising licensed merchandise in the kids’ entertainment genre. From Chhota Bheem (Turner) to Motu and Patlu and Shiva (Viacom18), the popular characters have been used to develop merchandise aimed at school-going kids.

However this is a rather myopic view of the opportunity believes Bhavik Vora, founder and CEO of brand consultancy Black White & Orange Brands. Especially because the growth of online marketplaces in India has opened up an effective sales channel for such products and the global playbook of studios shows that the young adults and even people in the late twenties to early thirties are big consumers of merchandise.“While kids’ (entertainment) brands have got traction, it is a limited audience, so the scope to scale up is limited. What is attractive, from a business point of view, about the licensing rights from Marvel, DC and some of their TV shows, is that it lets one tap into the 14-35 year age group, which is scalable.” Also this is the age group that transitions from being dependent on parents to fulfil their demands to being able to buy their own merchandise. No one can afford to ignore this group, he believes.And yet Indian brands have repeatedly done that. Currently, with the exception of Baahubali to some extent, there has been no effort to nurture an older age group of consumers. Instead brands fashioned on characters from the Marvel and DC universe, or from popular shows like Game of Thrones, the Big Bang Theory or even Friends which went off air 14 years ago, are focused intently on this age group.

Underestimating the opportunityHome-grown content producers and IP (intellectual property) owners have also failed to recognize the potential of the merchandise market. Jiggy George, founder, Dream Theatre that works with several international studios on their merchandise development in India says, “The focus on homegrown IP’s started only three to five years back. Indian broadcasters were late to party in a way.

In addition, there seems to be little or concerted effort to work towards growing the eco-system.”George believes that the potential (even in the kids’ genre) for L&M is huge. This is evident from the huge viewership numbers many of the kids’ shows stack up. But converting this audience into merchandise fans is a hurdle that few have been able to cross. And just as the game has spun away from the domestic content producers in the kids’ genre, it is set to go the same way for Bollywood and sports—the two areas that have big merchandising potential in the country.The Indian Premier League franchises like Kings XI Punjab, Kolkata Knight Riders, Bengal Warriors (Pro Kabaddi) and the All India Football Federation have tried but not been successful so far. Ditto for Bollywood. In the past, films like Ra. One, and Krrish have launched merchandise around their movies as have recent titles like Raees and Rock On 2 but the response has been tepid.“The most important lesson that Bollywood could learn from its western counterparts is the way it looks at merchandising. It’s still treated like as marketing tool more than a revenue stream. The effort invested in growing it is insufficient. For the L&M piece to make business sense, a significant investment and a long-term plan needs to be in place. That, unfortunately, isn’t happening,” Vora says.Another area that could see some traction this year is celebrity licensing and here many believe Indian sports heroes have learned their lessons well.

Be it Virat Kohli, Anushka Sharma, and several others, there have been a spate of celebrities taking themselves to the shelves. However, the big challenge here would be to ensure that personality is not lost in making of the product.“For celebrity owned labels or merchandise to work, the product has to be immaculate. The Indian consumer is very costly and quality conscious and if the product is not up to the mark, it could backfire,” says George. Celebrities must also ensure that their labels eventually turn independent of their success or failure on the screen or on the field. Vora believes that patience is the key and the only Indian brand to have done this is Salman Khan’s Being Human. No amount of controversy or failure keeps fans away from his label; now that is a consumer that every celebrity covets.

Pokémon Meet & Greet – Garuda Mall, Bengaluru

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This Christmas Pikachu was out at Garuda Mall, Bengaluru to meet his fans for 2 days. During this period he met with 500+ kids who were very excited to have fun, dance and click pictures with their favorite Pokémon and participate various creative and recreational activities. Over these days not only kids, teens and adults were also excited to meet Pikachu and celebrate Christmas.

 

For more details on Pikachu/Pokémon Meets & Greets, feel free to connect with us.

Pikachu Meet & Greet: VR Mall – Bengaluru

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In the middle of November, Pikachu arrives at VR Mall – Bengaluru to meet its fans. He was welcomed with a great pump and show and fans were super excited to share the dance floor and get in the same frame 😉

Over a period of 2 days, Pikachu met 1000+ fans. This was indeed a great experience for all the fans – kids, teens, and adults. Many of them won Pokémon merchandise and Pikachu goodies.

or more details on Pikachu/Pokémon Meets & Greets, feel free to connect with us.

Red Bird Premier League Live Meet And Greet

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Premier League Live was hosted in Bengaluru Karnataka on 21st and 22nd of October, 2017 at KTPO Whitefield.

Thousands of people queued up ahead of the fan park opening on Saturday.

Premier League Live BengaluruRed Bird being the mascot of Everton Football Club was out to Meet and Greet the fans along with other football club mascots.

The event witnessed over 50,000 foot falls over a period of 2 days.

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Senior veterans of various Premier League Football Clubs interacted their fans. They signed a ton of autographs and gave away club merchandise along with sharing on-field tricks and gameplay strategies.

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Fans, celebrities, and players greeted Red Bird with utmost love!

INDIA’S FIRST BEEBOP SERIES OF STORY BOOK THAT COMES ALONG WITH ACTIVITY BOOK.

Where does it come from?

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