Just ‘F’ 143

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Mojostar, a joint venture between Dream Theatre and KWAN Entertainment, launched its second celebrity, co-created brand Just F, a female-only fitness and fashion brand with Jacqueline Fernandez. Mojostar is founded by two industry veterans – Anirban Blah, founder and MD of KWAN entertainment and Jiggy George, founder,  and CEO of Dream Theatre.

What does ‘F’ mean in the Brand name? When someone asked Jacqueline, watch she said about it – Click Here!

Just F aims to explore the female active-wear space in India with a combination of fresh design, functionality for fitness and trendy fashion. Just F will launch a range of stylish athleisure outfits, covering a range of trends and use cases such as monochromes, floral infuse activewear, club-inspired activewear, functional sports bras, color blocking etc. The brand has also paid great attention to detail in terms of construction and sizing, designing products which are better suited to the body type of Indian women. Crossover styling across the range helps women to fashionably achieve their fitness goals while bringing the fun back into the mix.

For more brand creation and extension ideas with licensing, connect with our experts today!

Mojostar and Jacqueline Fernandez team up to launch a female-only fitness and fashion brand

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Co-created and co-owned by Mojostar and Jacqueline, Just F is a move to redefine the female active-wear space in India

With an aim to bring the ‘F’ factor back into feminine fitness, Mojostar has recently joined forces with leading Bollywood superstar Jacqueline Fernandez to launch Just F, a female-only fitness and fashion brand. The launch of Just F marks the second co-created brand launched by Mojostar, which has been consolidating its position as a world-class ‘house of brands’. Mojostar is founded by two industry veterans – Anirban Blah, founder and MD of KWAN entertainment and Jiggy George, founder and CEO of Dream Theatre. It also marks the launch of first fashion brand created by Jacqueline, who is already a top style, fashion, and fitness icon in India.

Co-created and co-owned by Mojostar and Jacqueline, Just F is a move to redefine the female active-wear space in India. A combination of fresh design, functionaility for fitness and trendy fashion JUST F’s offerings are unabashedly feminine. The products have been developed to meet the specific requirements of the style-conscious, trendy, and free-spirited 20-something Indian women.

Speaking on the launch, Mr. Abhishek Verma, CEO, Mojostar, said, “Active-wear trends in India are still heavily dominated by the needs of male consumers. Brands in this space still have a primary share from male consumers, leaving gaps in the offering for young Indian women. Just F is our way of giving female consumers, products which cater to their needs and sensibilities.”

Just F will launch a range of stylish athleisure outfits, covering a range of trends and use cases such as: monochromes, floral infuse activewear, club-inspired active wear, functional sports bras, colour blocking etc. The brand has also paid great attention to detail in terms of construction and sizing, designing products which are better suited to the body type of Indian women. Crossover styling across the range helps women to fashionably achieve their fitness goals while bringing the fun back into the mix.

“Inputs and insights from Jacqueline, who is not only a leading Bollywood star but also a style icon and a very vocal promoter of wellness and healthy living, have played a big role in defining the brand identity and product design. We are confident that these products will be well-received in the market, and will help meet the need of young Indian women,” he added.

Jacqueline Fernandez said, “I have always believed that fitness and fashion are not destinations, but fun-filled journeys. They are, to me, a way of living, and as such I want my active-wear to reflect my personality and complement my lifestyle. Launching Just F, a feminine take on fitness from my perspective is a big moment for me. I am confident that the brand will meet and exceed the expectations of young women across India, who want to fulfill their fitness requirements without breaking the bank or compromising on style.”

Pokémon in India

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Japanese properties have always been a big draw in for kids in India on television and its no surprise that Pokémon scores very high in India on popularity not just on the content side, but also on brand recall, popularity, and merchandise. Millions of kids tuned into the show in the early 2000s when it was a big hit on television. With its re-launch on Disney in the summer of 2014, Pokémon has emerged as a winner for a new generation of kids all over again. The show airs on Disney XD in Hindi, Tamil, Telegu and is also available on VOOT and is one of the most popular shows on both platforms! The advent of Pokémon GO saw young adults, who were die-hard fans in the early 2000s, re-dialing into the franchise with renewed energy. The result Pokémon is one of the few franchises, which has the distinction, especially from an Indian scenario, of finding resonance both with kids who continue to watch and adore the show and adults who grew up with Pokémon. On the merchandise front, Pokémon is one of the widest licensed properties with products across 15+ categories from apparel to bags to home furnishings and more. On the adults’ front, the Pokémon Jack n Jones collection sold out in record time and Pokémon apparel is one of the top-selling apparel range on E-commerce platforms like Myntra and others. With prices starting from INR 25 for Camlin’s stationery range, there is something for every fan to buy! And that’s not all, with more than 700 Pokémon to collect, Pokémon is one of the hottest Promotional Licensing propositions. Kellogg Chocos and Cadburys Gems & Lickable have run extremely successful promotions with kids collecting Pokémon figurines, toys, cards and more! So if you are looking for a property that ticks all the boxes on massive popularity, universal appeal, strong presence on TV and VOD and successful products across categories, look no further, Pokémon is your answer!

Oggy – The most loved cat in India!

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He’s blue, he’s a good guy and he wouldn’t hurt a fly. OGGY is the only cat, the word feline can’t apply to. He would be the happiest of cats if three hideous cockroaches hadn’t decided to settle inside his comfortable home: JOEY, DEEDEE, and MARKY. They are ugly, stupid, nasty and determined to make Oggy’s life a misery.t’s fast, it’s crazy and it’s hilarious… it’s OGGY AND THE COCKROACHES! And India Just can’t have enough of them!   Oggy and the Cockroaches is one of the most sought-after TV shows in India playing on Cartoon Network and Nickelodeon and also available on Amazon Prime.  Indian fans make up for 35% of its total  1.3 million fans, Indian ranks #1 in Oggy’s 60,000+  Instagram subscribers and on YouTube,  India is the # 1 country with  110k subscribers and over 5 million views per month. 
Want to leverage these brand credentials and reach the massive audience with Oggy branded products for India’s most loved Cat?
Connect with Dream Theatre Licensing experts to know how!

Hello Kitty for all!

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The Smiley Company at India Fashion Forum 2018

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The Smiley Company booth at the Indian Fashion Forum 2018 was a huge hit with brands and key retail chains seeking opportunities with Smiley in India. Smiley’s CEO, Nicolas Loufrani, was a speaker on the Licensing Panel Discussion on 14th March 2018 speaking on how Smiley has evolved into a licensing success story with 310 licensees, USD 405 million in retail sales and 136 million products sold worldwide.
Dream Theatre represents The Smiley Company in India and Smiley is a very successful licensing programme in India across apparel, gifts and novelties, bags and more product categories and promotions hitting shelves in coming months!  Contact our experts today to find how to grow your business with a Smile!
Check all the media interactions with Nicolas Loufrani:

Star Wars keychain, a GoT bandana, anyone?

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Merchandise

33-year-old software engineer Shraddha Sharma is a movie buff. More so a Hollywood buff and never fails to catch the latest releases. She also likes shopping for products inspired by movies and her recent collection includes Star Wars backpacks, The Last Jedi mug, Game of Thrones t-shirts, phone covers and tea coasters. She also has a red satchel inspired by Beauty and the Beast. She uses these products on a regular basis, often carrying the satchel to work and using the mugs and coasters at her work desk.

Just like Sharma, several professionals are embracing merchandise inspired by movies, sports and celebrities wholeheartedly. Hitherto relegated primarily towards children, the market for licensed merchandise is fast enveloping the youth and adults, those with a zest for sports and movies and a yearning to shop.

“The wide adaptation of pop culture, easy access to global trends and content across genres, high levels of brand awareness, and the increase in average disposable income are major factors why the (licensed merchandise) industry has shifted its focus from kids to adolescents and adults,” says Jiggy George, founder & CEO of brand management and licensing company, Dream Theatre.

Estimates suggest that the licensing market is worth $1.3 billion in India and is growing at a healthy rate of 10-12% every year. Of this, the market for adult merchandise is roughly 45%. India is also regarded as one of the top three developing markets for licensed merchandise, set to grow exponentially in the next five years alongside other emerging markets such as Brazil and China.

“And of the total Indian licensing market, fashion holds much sway, comprising $731 million, followed by entertainment at $401 million,” says George.

With the Indian retail market touted to scale upwards of $1.1 trillion by 2020 (as per Assocham), it will directly impact the demand for merchandise inspired by entertainment and sports, feel experts.

According to brand consultant Harish Bijoor, having a collection of merchandise associated with entertainment, sports or films is perceived as making a lifestyle statement. “There is an entire generation of people who have grown up on brands such as Star Wars and Beauty and the Beast. Today these adults are fascinated by merchandise inspired by such films that are iconic. Shopping for the merchandise elevates their mood and status in their social circuits,” says Bijoor.

“The Disney collection was aimed at adults with memories of Disney and those who still love fantasy,” says Dilip Kapur, President, Hidesign, which introduced a special collection inspired by the movie Beauty and the Beast; and which consisted of premium leather bags, wallets, stylish totes and satchels that had the movie characters fused with Hidesign’s leathers.

Experts say earlier, licensing in India was largely rooted in animation and hence what hit the stores mainly focused on school-goers and included toys, kids apparel, school bags and other knick-knacks.

“Character content is no longer focussed on kids. Movies such as Batman, Superman, Hulk or Spiderman are no longer made just for kids but cater to a family audience. Even animation movies have a broader appeal. So a child who grew up watching Pokemon in the early 2000s is today playing Pokemon GO and has a nostalgia connect with the property and a range of Pokemon t-shirts to choose from. Likewise, design programmes of hitherto kids’ properties like Mickey and Minnie (mouse) now have art programmes made for adults that have aspirational quotients,” says George.

Brands look towards merchandise as a noteworthy channel to reach out to a newer set of consumers and thereby expand their target consumer base. Kapur says the Disney collection helped them reach beyond the existing world of Hidesign, “inspired by careers and travel, to the Disney world which is much larger. It’s not surprising that it was a great success, with sell-through that went beyond an average new collection. It shows clearly that a creative collaboration, as long as it fits into the brand value of the two collaborators, works in expanding the customer base through licensing.”

Experts say sports licensing is also driving growth in the adult market for merchandise in India. “We have seen a massive spurt in business for our sports properties like Real Madrid and FIFA 2018 (in the adult space) with categories like apparel, gifts, sporting accessories, bags and more. The adult merchandise market is coming of age in India,” says George.

Smiley Company has designs on India

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Mumbai: Smiles are contagious, and no one knows this better than Nicolas Loufrani, who in 1997, created the first-ever 3D smiley. Two decades on, his Smiley Company, which is known for nearly 1,000 emojis and smileys that people share on social media, has big plans for India, which it sees as a market with immense potential.

Says Mr. Loufrani, CEO, “I am here, which indicates that India is at the top of my priorities. We are seeking new partners for more collaborations.”

The Smiley Company will enter new categories here, and foresees volumes coming in from FMCG, fashion, toys, school products, home decor and footwear. The company is already into fashion products in India through its licencees Lifestyle Departmental stores and Archies Gift shops. Mr. Loufrani says the company will introduce new collections in India from its global portfolio. “We want to grow four-fold in three years here to a retail revenue of to $20 million from $5 to 6 million.”

Last year, the company appointed Dream Theater as its representative to enter into new partnerships. Jiggy George, Founder & CEO, says the licensing industry is at an early stage in India but is poised to grow exponentially. “Our strategy is to be present at more retail chains and forge alliances with fashion and lifestyle brands.”

The Smiley Company is one of the top 100 licensing companies in the world, with over 310 licensees globally. The Smiley trademark is registered in over 100 countries. According to a recent Toluna survey, it has 97% recognition across the world as a symbol of positivity. “Last year, our licensees sold over $400 million worth of products globally across 13 different industries.”

The idea, says Mr. Loufrani, is to “spread smiles throughout the world.”

“When I started developing the digital smiley in 1997 and started the official smiley dictionary in 2001, I had said it was the birth of a universal language. My slogan then was to create a new form of communication that people could use to bring more emotions into their communication and replace words with the images.”

How the Smiley became pop culture’s biggest celebrity

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How the Smiley became pop culture's biggest celebrity

Trends may come and go, but the Smiley face is clearly here to stay. Nicolas Loufrani, the man responsible for taking his father’s creation and making it into a brand, talks about how the Smiley transcended being an emotion to being an icon. The simple yellow face with its unique set of features spreads its message of happiness after years of hard work, effort and strategy. Loufrani, the face behind the face, credits business vision to the popularity of the character. Currently in India, along with Dream Theatre, Smiley is all set to spread the cheer after the Smiley X ONLY capsule collection sold out in record time.

How did the Smiley become pop culture’s biggest celebrity?

Nicolas: “Smiley wouldn’t live without the products, it lives through products and marketing campaigns that are spreading the message. All these brands like Zara, Moschino, or Lifestyle in India, they like the values of the Smiley brand, that’s been around for 46 years spreading this message of the smile.”

The best selling product with the Smiley face on it?

“If I look at it through the decades, it’s always been T-shirts in apparel that carry the smiley. And then in food, it’s the potato chip — the potato Smileys. But last year, it was water. Two hundred million bottles of water with the Nestle group, that was the product of 2017.”

The oddest place you’ve ever seen the Smiley?

I’m very open-minded, so nothing is weird to me. I think even if I was seeing a Smiley on a coffin it would look normal to me. I haven’t seen it, maybe it will be on my coffin…”

What do you think about the smiley on runways?

I always like to create collections with fashion designers and put them on the catwalk. To be in the cooler stores as a way to create very iconic pieces even celebrities would wear. Pop singers are going to wear only very creative pieces, like the line we created with Jeremy Scott. We like to be aligned with the music scene. Music makes us very happy, it brings happiness in people’s life, I think.

So why is the Smiley yellow?

Yellow is the colour of the sun, it gives us life, it’s the colour of the brand. But in terms of the product, it can be anything; black and white, sequins, in colours. But we don’t change its features. We have a very unique way of drawing our Smiley, it’s not like an emoji.

Did the emoji make the Smiley more popular?

Emoji is basically a copy of the Smiley, we have our own art direction. They’ve followed our concept of a universal language for communication. But it was originated by me in 1997 as a project and emoji has taken it to a different level. I think it’s a positive thing for us, I always say when you start an art movement or a fashion movement, it’s the best proof that you’ve created something unique and created an impact on the world.

What’s your favourite rendition of Smiley?

There’s this French designer, after his shows he always comes out with his red beanie hat. So we created a Smiley for him wearing the hat. It’s the collection I wear the most.

If Smiley were a person, who would he be?

That’s me. The original Smiley is my father, a larger-than-life character. The Smiley was launched two weeks after I was born, we’re twin brothers.

In India, where would you like to see it?

Actually, I was asking about charities. We have the Smiley fund, I was asking what are biggest foundations in India. I would like to align with them and our own foundation. And do real good. We spread happiness through our products and the real life aspect of it is doing real good and spreading happiness like that.